Advice Pool - Business

Celebrities and high-ranking political officials make a concerted effort to craft their reputation shouldn’

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t you? Everything from the way they dress, to the words that they use, the things they do, the places they

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are seen, and the people they associate with are all orchestrated to build their reputation.

A good reputa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tion is difficult and time consuming to build. Once established, it must be maintained and can be used as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

urrency to open doors of opportunities for yourself and others. Unfortunately, your reputation can be easil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y destroyed and once tarnished it is near impossible to rebuild back to its original status.

Although you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cannot control everything that is said about you, there are a few decisions you need to make to manage your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reputation.

What kind of reputation do you aspire to have? Think in descriptive words- dependable, honest,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

diplomatic, polished, etc. Then consider what actions you must take on a regular basis to become that desc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

riptive word.

Know the reputation you currently have. Are you known as a go-getter, a gossip, a problem s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lver, a whiner, a slacker, or a kiss up? What do you do on a regular basis to maintain or discredit this op

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

inion of you? How do you see yourself? If you do not like your reputation, begin the process to make som

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e changes.

Be a person of your word. It’s not what you say; it’s what you actually do. Your actions speak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

louder than your words and people form opinions about you based on how you act or react.

Your reputation

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s being built when you do simple things-- such as, return a call/email in a timely fashion, write a piece o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f correspondence, make a presentation, when you make and keep a promise, the attitude you display on a dail

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y basis, the clothing you wear and how you interact with others. Be conscious of your daily activities and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow they impact your reputation.

The key to building and managing your reputation is consistency. If your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

goal is to be known as a polished professional then you must be consistent and dress the part everyday unti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l those around you automatically associate you with being well dressed and then you must sustain that image

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice Pool - Managing Your Reputation

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