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  • Advice Pool - Intellectual Property Will Soon be History

    It is not too risky to affirm that intellectual property will soon be History.

    Rules designed for the paper era are not useful, enforceable and cost-economic in the Web era.

    Here are a few reasons:

    1) Intellectual property is not designed for the Web times

    I strongly believe that intellectual property will soon be history, not because Anarchis
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    m will succeed over Capitalism, but because the Net Economy will find new ways to control ownership of words and patents.

    Words alone are mostly worthless. Nobody is able to make money out of them anymore. Let's take someone whose words are unique and valuable: Gabriel Garcia Marquez, for instance. He collects some royalties from his writings,
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    except for:

    - the 50% cut that makes his publisher
    - the 40% lost to piracy
    - the 5% cut from the book physical maker
    - 3% from government taxes
    -1% from his agent, lawyer and accountant

    So, the Paper Economy offers him 1% of the potential profit from his words.

    On the other hand, what happens when you write for the Web?

    Most wo
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    rd-content websites have lost money permanently since the 2000 Net Bubble. Even for prime authors, like Rawlings and her Harry Potter, plagiarism has eaten half of the earnings.

    Making money out of words in the web takes a little more than writing. You need to point the words to those that might buy something related to them. You also need to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    secure some form of collecting money and measuring your response rates. The webmaster and the site promoter replace here the publisher.

    2) Writing for the Web is different than writing for paper

    There are:

    - few authors that know how to write for the Web (short, focused, adjustable to the reader preference, keyword-dense, sticky, connected wi
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    th a merchandise or service)

    - few publishers that know how to make money in the Web starting from printed words from the paper era

    - few webmasters who can transform electronic words in non-electronic dollars, either dealing with authors or conventional publishers

    The Web Word Market is more dynamic, focused and automated than the Paper Word M
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    arket.

    In the past, the unit was the book, because you needed to print it, distribute it and sell it. Now, the unit is the web page, a much smaller one. Or maybe the RSS feed, the article, the forum posting or other smaller dynamic forms.

    3) Authors are not so valuable in the Web Economy

    Names and brands are less important in the web, because n
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    body spends too much time in one place, and the average user looks for specific answers rather than just a pleasant reading time.

    Can you name a single Web author that always calls your attention? Are there any Web equivalents to Garcia Marquez or Norman Mailer? There are blog authors that have followers, but their names are not relevant. A
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    nd the blogs with its traffic can easily be sold to someone else.

    By the way, names and pen names are out. A famous person in my own field (SEO, or search engine optimizing) is GoogleGuy. A good, sticky name with 2 relevant keywords in it. I don't care if his real name is John Smith or Anand Brahmaputra. My own name is Sergio Samoilovich, b
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ut I would like to change it to Synonymizer, for e-marketing purposes. When I was trying to sell my netic.com domain I signed Neticman. I own many domains related to different products I sell. I might also own as many virtual names.

    And how about pen names similar to Indian names:
    Man-who-blogs-for-a-living,
    Webcam-Girl, Pervasive-Word
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    Marketer or the like...

    Targeting the right audience and positioning your website in the Search Engines under the proper keywords is more important than winning a Nobel Prize or a famed contest. Success is now measured in ad revenue rather than books sold.

    My point is that in the Web, being the author of something is not that important. What
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    is important, is to own targeted traffic that can buy a product by that author or any other. You can always find an author offering his product thru an Affiliate program, which equals sharing profits with you, the e-marketer. Experts can turn a bad author into good web stuff.

    4) Plagiarism is not well defined

    So far, there is not linguistic o
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    r mathematic rule for plagiarism. It is up to the lawyers to define fair use or unfair use. This makes litigation very difficult. Some guidelines are mentioned usually in University sites, advising students not to use other's words without permission, but they rarely express a numeric limit between quoting and plagiarizing.

    Besides, some pl
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    agiarism rules are non-enforceable.

    For instance, there is a problem when you plagiarize a short text without noticing it. To prevent that, there should be a central database or clearinghouse in the Web that you could run your text against, in order to validate it. If I used a phrase like 'New York Times' I will probably will run into the news
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    aper attorneys, even if I was thinking about the weather in the big apple.

    5) Plagiarism is not easily detectable.

    It is also a complication the fact that the web is a dynamic medium, and there are no hard proofs of most infringements.

    Plagiarism is non-detectable when the author makes slight modifications in the copied text. There is no com
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    puter in the world able to read the whole Web and find all the similar phrases or web pages. The main plagiarism detection systems work by sampling the suspected originals and copies, and those small samples can be wrong: either false positives or false negatives are possible.

    Software like Synonymizer makes it easy for webmaster to create alm
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ost-duplicate text, barely detectable for the search engines.

    Finding plagiarists and punishing is very difficult. The web is mostly distributed and anonymous.

    Thus, a significant business is surging from the plagiarism-detection needs of authors, universities and publishers.

    The anti-plagiarism-detection tool market is also surging.

    6) Goo
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    le is the leader in electronic detection and punishment of plagiarism

    So far, Google has some filters that reject duplication from its index, and attempt to give credit to the original author.

    For me, it is obvious that some software should take care of the plagiarism issues, instead of the expensive and unpredictable lawyers and judges. With pr
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    evisions for Synonymizing.

    Some kind of web service (the Web Economy) will rate the originality of your words, the value for the customers, the degree of infringement of the laws, and will provide you a reward : traffic that you can monetize. Or a punishment: exclusion from the main listings.

    At this point, the Web Economy is doing that: r
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ewarding originality and witness, punishing duplication and dumbness.

    Garcia Marquez could profit from AdSense and other ad servers, and there would be little intermediation.

    Maybe a small 'Plagiarism Algorithm' in Google and Yahoo can and will replace Intellectual Property Lawyers... It will be cheaper, faster and radically more effective


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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