Advice Pool - Business

Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.

To recap, the same marketing techniques that have sell billions of dolla

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs worth of products and services on TV, in print and via direct mail can also help you find a job.

All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r job search.

Here are three ways to do that, and get hired faster by emulating successful marketing.

1) Define Your Target Market

Smart marketers don't try to sell to everyone. Instead, they clearly define t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

heir ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.

Example: McDonald's wants to be the #1 choice for children, so they target them by adve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rtising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's.

You can do the same with your job search.

Define, in as much detail as pos

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

verything else out.

Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave no specific idea of what they're looking for.

2) Develop a USP

A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

"What can I get from you that I can't get from your competition?" won't be in business for long.

FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.

To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"

Simp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.

Avoid trite claims like, "I'm hard-working and trustworthy."

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

That's not unique. (And it could also describe a good hunting dog.)

Instead, focus on your unique combination of skills, knowledge and experience.

Example USP: "With five years of helpdesk experience supportin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

echnical, leadership and problem-solving skills than typical applicants."

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ______

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

__ for you better than typical applicants."

3) Contact Employers Repeatedly

It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

busy, and easily distracted by the hundreds of marketing messages they get every day.

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ey may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:

* you are persist

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ent,

* you can manage details,

* you really, really like them and want to work for them.

As a result, you'll gain an edge over other candidates who sit back and wait for the phone to ring.

Warning: do not co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntact employers seven days in a row (that's stalking), or send them the same follow-up letter seven times (that's lazy).

Instead, give employers one more reason to hire you with each email, fax, letter or phone

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

call. Examples: you could share a new bit of market research, or a proposed solution to a problem they're having. Be creative and prove you can do the job with each contact.

Now, go out and make your own luck!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.advicepool.org.ua/article/13377/advicepool-Your-Job-Search-Is-A-Marketing-Campaign-Part-2.html">Your Job Search Is A Marketing Campaign (Part 2)</a>

BB link (for phorums):
[url=http://www.advicepool.org.ua/article/13377/advicepool-Your-Job-Search-Is-A-Marketing-Campaign-Part-2.html]Your Job Search Is A Marketing Campaign (Part 2)[/url]

Training is used as the solution and takes the blame for the presence and absence of key skills yet rarely is time invested taking a close look at what makes the learning stick within the social and cultural context. Frequently organizational habits get in the way. To find out what really makes organizational learning work you must see and understand the deeper dynamic.

The weird world of Quantum Physics and how to take advantage of it in your business..

As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to...

Tags

Links

Advice Pool - Your Job Search Is A Marketing Campaign (Part 2)

Related Articles: