Advice Pool - Business

Just when I thought frequency marketing plans had peaked, I was hustled for 2 more, in one day.

Conclu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ding a purchase at the local garden supply store, the cheery clerk asked if I wanted one of their cards

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

“You can earn a twenty dollar certificate!”

I thought she meant right away, instantly, as a thank-y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou for signing-up, a benefit that I could use for seeds or lawn topper.

“All you have to do is acquire

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

100 points,” she continued breathlessly, “And let’s see, your $26 purchase today qualifies for, uh, on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e point.”

One measly point?

Are you telling me I have to spend $2,600 with you to get a $20 reward? I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

just tossed out a no-strings-attached 10% discount coupon from a major home improvement/gardening chai

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n, and this is what you offer me?

My next stop was the drug store, which was recently bought and re-na

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ed by a voracious chain.

“Would you like to get one of our customer reward cards?” another beaming fac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e asked.

By then, I was hardened, locked-and-loaded, on full alert.

“What will it get me?” I asked wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

th a long, Clint Eastwood out-breath.

“Well, every now and then,” she said sheepishly and in full retr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eat, "we do have sales."

“No thanks!”

My wallet is so fat with loyalty program cards that I'm busting

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

my buttons to carry it. When I weigh in at the physician's they think I'm eating far too many desserts.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

"It's the pigskin in my pocket that's the pork chop, not me!" I try to explain.

Worse, most of these

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

clubs and frequency plans are NOT REWARDING AT ALL.

I have one card which has found a suitable home i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any dis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ount by using the card.

No points accumulate. I'm not automatically entered for Hawaiian vacation draw

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ings.

Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla adver

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tising.

The next time you’re offered an unrewarding rewards card, just say no.

Tell them they’re late

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to the loyalty game and if they want to win, they're simply going to have to play catch-up and ante-up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice Pool - Should You Take One of Their Free Customer Reward Cards?

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