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The three mostly used search engines today are Google, Yahoo and MSN. Most search engine optimizers aim to achieve higher website rank

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing on these three major search engines. But it is not as easy as other search engine optimizers may have thought of it. Why? Because

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

these three major search engines use different algorithms and criteria in ranking websites. Because of this, search engine optimizers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

need different search engine marketing strategies to rank well on Google, Yahoo and MSN at the same time.

This article presents some

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ointers that search engine optimizers must consider in optimizing their websites for MSN. MSN is considered to be the search engine th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at is easy to impress. Search engine optimizers can relate to the many demands of Google and Yahoo. In the same manner, search engine

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

optimizers can relate to the easy competition in MSN ranking.

Pointers To Consider in Getting A Higher MSN Ranking

M

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

SN is not as meticulous as Google or Yahoo in terms of its ranking. Search engine marketing experts can attest to the fact that it is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uiet easy to get a competitive listing on MSN than on Yahoo and Google. Search engine optimizers aiming for a higher ranking on MSN mu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st consider two factors that affect MSN ranking:

• MSN reads and uses Meta Tags.

MSN, like the other search engines,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

puts emphasis on Meta Tags. MSN reads and uses Meta Tags in identifying the rank of a particular website or web page. Meta Tag is one

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of the major criteria that MSN uses in determining whether a certain web page deserves to be included in the search results and under

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat rank will it appear. Since Meta Tag serves as one of the bases in getting a higher ranking on MSN, be sure you have one on each of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your web pages. Search engine optimizers must incorporate the most relevant keyword on their web pages’ Meta tag. MSN checks on the k

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eywords’ prominence and density, as well.

• MSN is less meticulous on reciprocal links.

Search engine optimizers must

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

understand that MSN is less meticulous when it comes to links. It value links just like Google and Yahoo but it does not seem to be v

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ry particular with the age or stability criteria of the links. MSN does not put heavy weight on the issue of quality and nature of lin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ks pointing to a particular website.

Just like Yahoo and Google, MSN has its own algorithm or criteria in ranking websites in its sea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rch results. However, there is one thing that these major search engines are commonly looking for: it’s original, fresh and quality we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

b content. So as search engine optimizers strive for higher ranking on MSN, it is advisable that they strive for good content, as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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