Advice Pool - Business

If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about unders

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tanding your customers. It's about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you need to do to keep their business.

Ideally, you need a profile for each of your customers. Most customers will gladly give you the inform

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ation you need especially if there is a small incentive. Offer them a coupon, a special discount, a gift certificate or even movie passes.

Wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t do you need to include in the profile? Other than personal information, data you track can be as detailed or as simple as you can manage. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he key point is to use a process or system. Here are some basic categories of things you want to know for sure:

Customer Value - How much do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they spend with you in a month or a year?

Top 10 or 20 Percent - Who are the top 10 or 20 percent of your most valuable customers? These are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our "gold" customers. Know who they are and treat them accordingly!

Why They Choose You - Why do they keep doing business with you? If you'r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e not sure about what you're doing right, how will you know what to keep doing? Ask them!

Where They Came From - How did they find you? If yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u know where they came from you can go back for more customers just like them!

Who They Brought With Them - What new business have they brough

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you? Who have they referred you to? Referrals are like automatic deposits in your bank account. Find out who is making the deposits!

How Y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou Thanked Them – If you don't currently use a simple system to thank your customers, start now! Customers who feel appreciated are easier to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

retain, and better yet they will reciprocate with referrals.

Deal Breakers - This is the most overlooked bit of critical data. If you've lost

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the oppor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

unity to tell you, especially if something went wrong. What you don't know can hurt you!

Now, compile the information, keep it up to date, re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

view it regularly, and use it to manage your customer relationships. A simple spreadsheet, database may work just fine for a smaller business.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

The objective is to collect enough information and data that you can use to understand how they are important to your business. It's the sam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

concept retailers and buying clubs use in issuing customer cards. They use the information to track customer value, buying habits, etc.

Too

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

busy to spend your time collecting information about your customers? Think again!

If you're serious about competing in today's business clima

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

te, it's time to start strategically managing your customer relationships. After all, your relationships with your customers are your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Major forces of change - People, Technology and Information. Change can bring discomfort - but change is good!

Business Expense Reports are the records of all the expenses incurred by the employees, top level to supervisory level, during their business visits on behalf of the companies. For this purpose, the business organizations should have standard business expense report forms. Nowadays, most of the companies are implementing web-based expense report software like Expense Management Automation (EMA), which automates and quickens the submission, approval and reimbursement processes of the business expense reports.

Free Classified ads are a useful tool for a number of different occupations. You may be offering/looking for a job or advertising and work from home opportunity. Free classified ads were one of my first ports of call when trying to get referrals for affiliate programmes. They are quick and easy to set up, they are free and most importantly of all they give RESULTS.

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Advice Pool - 7 Bits Of Critical Information You Can't Afford NOT To Know About Your Customers

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