Advice Pool - Relationships

It’s a constant and ongoing battle in your marriage. You like to have things laid out and to be prepared for what’s coming. He doesn’t plan at all. You know you’d relax if only he’d be a littl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e more focused, and then you could stop having these arguments. How can you get him to work with you on this? Is it even possible?

I’m going to start by quoting a brief passage from a book I r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ecently read, “The One Thing You Need to Know” by Marcus Buckingham:

“...Putting these conclusions together, this controlling insight can serve as the One Thing you need to know about happy marr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iage: Find the most generous explanation for each other’s behavior and believe it.”

Those of you that have either worked with me one-on-one, or have participated in any of the seminars I lead,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

know that I am a HUGE fan of “assume the best”, and “perception is a choice” in a relationship with a man (it’s actually fabulous in ANY relationship you care about).

Simply put, this means that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

no matter what your man is doing that you find displeasing, you work to find the best possible reason, motive or cause for it. My one caution: make it feasible, or you’ll deny yourself the powe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r of choosing a perception that alters your emotional state in a positive way.

YOU DO HAVE A CHOICE

You say he doesn’t plan, which drives you nuts. You need more structure, more of an ability

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to see what’s coming, so you can prepare.

Here are three (of many more) possible perceptions you could choose:

1. He is a relaxed, trusting man, and a very positive influence on me – it helps m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e work on my controlling, “type A” personality.

2. I married a total ass$^&@ and he’s ruining my life.

3. Ever since the Martians took over his brain, I can’t trust this guy.

I’m going to gues

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s that #1 brings forth appreciation and love. #2 does the opposite, and brings forth your angry and judgmental side. #3 is useless, as no part of your mind can wrap around it (unless you really

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

want to make yourself laugh, in which case, go for it!).

Too many women see (perceive) their husband’s way of “going with the flow” as an intolerable flaw. That explanation of his behavior fue

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ls your judgment and anger, which is, in all likelihood, getting you both more dug in to your respective “corners”, so it becomes a “right/wrong” issue, rather than simply being that you both bri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng different perspectives (and strengths) to the marriage.

YOUR NEW, “FEEL-GOOD” PROGRAM

Here’s what you do:

1) Next time you’re getting in trouble with your perception of him, take a breath (

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or two or three) and ask yourself what explanation for him you’re working with...be honest with yourself.

2) If your perception could be anything other than your auto-response first one (here’s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a hint: there are always other perceptions that are just as legitimate), and it would help you feel better, play around with choosing one that works.

3) Keep at it until you feel better.

4) If

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you just can’t “get off it” this time, make yourself a promise that next time you find yourself seeing your husband in a negative light, you WILL work at finding a positive spin to whatever he’s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

doing.

It’s ultimately all about feeling better, since when you feel better, you act more in alignment with your highest and best self. This man, your wonderful partner, is in your life to help

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you learn to be your best self; he’s your perfect teacher!

IN CONCLUSION

If you want to be successful in a long-term marriage, as I trust you do, it takes learning how to do things that suppor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t compassion and trust between you and your mate. Bringing a generosity of spirit to the way you perceive what he’s doing (or has done), so that you’re able to choose the best possible story for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

what was behind the (perhaps) bone-headed move, is a powerful way to bring you closer to what you want. You will both feel better in the long run. And what a marvelous connection that nurtures

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So much has been written on this subject; Team Work, it’s almost hard to add any thing at this point. T E A M; TOGETHER EVERYONE ACCOMPLISHES MORE. That is really easy to say and it makes for a great acronym. It seems it has even hit corporate America. They have integrated it into TQM “Total Quality Management”. They call it “team building”.

Hear from a real estate agent out in the neighborhoods and in the trenches of real estate about the real world of buying and selling property.

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