Advice Pool - Relationships

There are certain principles that apply to all types of relationships, whether they are friendships, romances, business associations or family interactions. We all lose focus from time to time and can benefit from being rem

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

inded of the core tenets of relationship success. Being attuned to the Seven B’s, can help you make all of your relationships healthier, happier and more productive.

Be Realistic

Know what you want – be honest with yourse

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f about the types of relationships you want to have and the qualities and characteristics of the people you want to play major roles in your life.

Know what is available – be realistic in your expectations. There are no pe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fect people.

Know where to find it – where you look for people to interact with determines the qualities that you are likely to find in those people. Determine the types of people you are looking to attract into your life

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd frequent the places where those people are likely to appear.

Be Authentic

Know what you have to offer – be what you seek. If you are looking to interact with people who have certain qualities, be sure that you have de

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eloped those qualities in yourself.

Know what others are looking for – people often make the comment, “take me as I am.” It is important to keep in mind that just as you seek certain qualities in those with whom you intera

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t, others have their own standards of what they are seeking. If you develop qualities that are attractive to others, you will have no problem drawing quality people into your life.

Know how to present your “best self” – t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o have the best you must be your best. Be sure that the person others see reflects the best that you have to offer.

Be Open

Know how to share – communication is vital to healthy relationships. Talk, listen and ask questio

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s. Sharing information is the best way to bond.

Know how much to share – be generous in sharing yourself, but do not overwhelm others with too much information too soon.

Be Tactful

Know when to share – handle your relat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

onships with “kid gloves”, not a wooden mallet. Always be sensitive to how your words and actions will affect another person.

Know what to share – some things are better left unsaid. The truth should always be couched in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

indness. Make sure that you have the facts correct.

Be Flexible

Know when to “go with the flow” – even good relationships require compromise. Sometimes it is good to “go along to get along.” There does not have to be per

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ect agreement or conformity, but a healthy amount of compromise leaves everyone a winner.

Know how to extend yourself – sometimes it is necessary to “go the extra mile” for someone you care about. This might mean opening

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ourself up to their friends and family, doing a little “something extra” to make that person feel special or just being a supportive shoulder or listening ear when they need it.

Know when to try something new – interacting

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with others can take us out of our “comfort zones”. Trying something that the other person enjoys might open you up to new and exciting experiences and could be a wonderful opportunity for personal growth as well as the gr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

owth of the relationship.

Be Accountable

Know how to be true to your word – always follow through on what you say you will do. If you find it impossible to keep a plan or promise, always let the other person know well in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advance. This is the best way to build and maintain trust.

Know how to ensure your integrity – have an accountability partner, establish realistic deadlines and determine non-negotiable boundaries for the relationship.

B

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Patient

Know when to wait – often, we want to rush through the preliminaries to get to a desired conclusion. It is important to recognize when a potential relationship is worth the effort to take a step back and wait for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

things to develop at a pace that will be comfortable for both parties.

Know how to wait – waiting does not mean inactivity. Constantly work on self-improvement and stay engaged in worthwhile activities, while giving other

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the amount of space they need. Evaluate the feasibility of the relationship – while you are waiting, you can again consider whether the relationship meets your needs. This takes you back to point #1 – Be Realistic.

Thus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

we reveal a never-ending loop that keeps us evaluating and improving where we are in our relationships. The “buzz” is, by implementing these steps, you will build quality relationships. Here’s to your relationship health

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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