Advice Pool - Relationships

Why do people lie, especially to those they love?

Lying is a technique that is used to influence, control and manipulate other’s thoughts, feelings, and behaviors. Ly

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing comes naturally, and most of the time, it happens with little awareness, effort, or thought. In fact, children start lying, quite effectively, early in life. And as adults

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

people continue to lie.

Not only is lying fairly common, but it can take several different forms. On occasion, people will tell a bold-faced lie. That is, say something that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is explicitly not true. Most of the time, however, lying is best accomplished by what is left unsaid – a lie of omission. In this case, speakers leave out critical information

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

(usually about who, what, where, when, or why) while leading hearers to believe that the complete story is being told. As Benjamin Franklin so keenly noted, “Half the truth is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

often a great lie.”

So why do people lie, especially to those they love?

Lying is typically motivated by one or more of the following factors:

Avoid Punishment

Lying

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s often used to avoid punishment or possible rejection. If a spouse or romantic partner is going to react poorly to the truth, generally speaking, people try to hide or conceal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the truth. By nature, people are designed to avoid harm and punishment, even if individuals have to lie in order to do so. Again, children pick-up this skill early in life an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

people continue to lie as adults.

Seek Approval

Not only are people designed to avoid punishment, but people universally have a need for approval. Lying and deception

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are often used to create a favorable image or impression. People will go to great lengths, even using deception, if necessary, to create a positive image. Often this involves

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ome self-deception as well – people start to believe their own false image is true.

Maintain Privacy

Everyone needs some privacy – a sense of independence, autonomy, an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d freedom. People like to feel in control, especially when it comes to giving out information about one’s self. Just because you are in a close relationship does not mean that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you have completely given up your right to, or need for, privacy. So, lying and deception are very useful when trying to maintain a sense of one’s self that is autonomous, inde

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

endent, and private.

Avoid Conflict

Couples rarely see eye-to-eye on every issue. And if couples were determined to (and some do), they could engage in never ending co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nflict on a range of issues. But, always engaging in conflict is damaging in any relationship. So, rather than argue about every issue that may come up, sometimes it is easier

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to avoid conflict by pretending to get along.

Regulate Power

Whether people like to acknowledge it or not, power differences are present in every relationship. Power i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

volves having control when it comes to decision making. And power often switches back and forth between partners depending on the issue at hand. For instance, one partner migh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t have financial power, while another partner may have social power (control in social situations). As a general rule, the person who lacks power in any given situation is more

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

likely to lie in order to influence the outcome. For instance, kids are more likely to lie to their parents, employees are more likely to lie to employers, and the same holds t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ue in close relationships. The person, who lacks power, is more likely to lie in order to get what they want. Lying helps individuals even out power differences that may exist

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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1. We all negotiate at different parts of life.
2. We all want to win.
3. There are different types of negotiation depending on situations.

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