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Trying to get others to see your point of view is difficult. Many people are set in their beliefs and nothing you can say will ch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ange their minds.

Sometimes it really is not worth the fight to try to change someone’s mind, but other times it is very importan

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. There are some simple things you can do that will help you in trying to influence people and the way someone else thinks.

The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ollowing outlines the steps to take to influence people. You can use these steps no matter what you are trying to change their mi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ds about. These steps may seem simple, but it is that fact that make them work so good.

Step #1- Explain your viewpoint.

This i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cludes using direct facts and supporting your idea. You should also use body language that is inviting and friendly. The main poi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t is to lay everything out and giving them the ability to see all points of view about the subject at hand.

Step #2- Listen to th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ir thoughts.

Sometimes you may find out something you did not know about the subject by just listening to others. Let them ask q

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

estions and answer them in the same straight forward manner you used when explaining your point of view.

Do not be condescending

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r dismiss their ideas. This is a time for building a bridge to get them to see your side. You need to see why they feel like the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

feel and how you can change that.

Step #3- Make sure they even care enough to change their mind.

Sometimes you may find you are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

more passionate about something than someone else. If the other person really does not care they will not be open to changing th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ir mind and will not even take the time to listen to you.

You should find someone that really cares about what you care about. I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you find they are not 100% interested then you may be fighting a losing battle.

Step #4- Make sure you are practical in showing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our way works.

If you can prove your way is better then it is far easier to change someone’s mind. You need some proven evidence

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that your way is the best way. It is hard to deny facts and proof.

Step #5- Ask them to change their mind.

You have to ask them

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to come to your side of things. They may not even realize you have been working to change their mind until you ask.

These five s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eps can help you influence others without being pushy. Most often being pushy ruins any chance of changing someone’s mind. You s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ould always be prepared before working to change someone’s mind.

Because if you can not show you know what you are talking about

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hen they will doubt your choices. Knowing how to influence people can be easy if you are trust worthy and friendly in the process

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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