Advice Pool - Relationships

No matter where we are in our relationships we can begin to get more of what we want simply by changing our thoughts about our partner.

Typically, as a relationship

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

progresses we begin to notice things we don't like. We tend to fall into the trap of trying to change unwanted qualities or behaviors, usually by making our part

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er feel bad when the negative trait manifests itself. This is usually due to the conditioning we received from our past, which says, "Punish bad behavior to dis

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ourage future infractions". This method appears to work at first, and it always, always comes with a high price.

Punishment builds resentment no matter what the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

results are. It places one partner above the other, as a parent to a child. Punishment says, "I love you...but, only when you behave in a way that pleases me, I va

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ue my selfishness over yours." It's impossible to punish someone for being selfish because the very act of puninishing another for their selfisheness is selfishne

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s itself. Punishment creates conflict, and conflict leads to stress and frustration.

None of us got together with our partner in order to endure unhappiness. We

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

entered into the relatioship with our partner, because in the beginning, they made us feel good. Good about ourselves, about life and our future together. It's

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

his good feeling that we both desire, it's the giving and receiving of this that creates a a solid relationship.

So. How do we get back to that good feeling place

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rom a place of frustration and resentment?

By appreciating. A little bit of appreciation is very effective at getting the results we desire. The great part about ap

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

reciation is that we are each in complete control of it. We can choose to appreciate that which we enjoy at any time in any moment. A little bit of appreciation

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

daily for our partner - whether they're near us or not - causes us to respond to them differently when they are with us, and our appreciation is felt by our partne

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, even if we don't vocalize it.

Speaking the phrase "thank you" alone isn't always enough, the magic of appreciation is found in the internal feeling of genuine grat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tude for our partner's positive aspects that is felt and affects change. Letting the internal feelings flow to the external, however, gives us the best of both w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

orlds.

Here's a simple experiment you can try yourself. It's based on a principle that says, "What we focus upon expands."

At least once a day, for the next two week

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, take 17 seconds and focus upon a positive aspect of your partner that you enjoy. Really get into the feeling place of your appreciation. See it, feel it, kno

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it. The next time your partner exhibits this quality in your everyday life, reward them with appreciation in that moment, without telling them what it's for. It

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can be as simple as a smile, or a hug, or a squeeze on the knee. If they ask you what that was for, just say something like, "because I love you."

If you watch,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou will notice how much more often this quality manifests itself.

We know you'll be amazed at how big a difference 17 seconds a day of focused appreciation can make

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in your relationship without you ever having to change a single thing about your partner.

Let us know of your results. We look forward to your stories of success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We are led to believe that change is hard to bring about. But why do we adapt to a new job so quickly?

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Advice Pool - Change Your Relationship Today, If Not Your Partner

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