Advice Pool - Reference and Education

The Hawthorne effect says that because you start experimenting that can change the behaviour of the people

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you are observing (see also the related Pygmalion and halo effects) . It bedevils educational technology,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

because say you introduce podcasting on a course and then measure student performance or satisfaction the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n you can't be sure that any change is really due to a pedagogic benefit of the podcasts, it could just as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

well be due to the novelty of having podcasts, or of being part of the experiment. There are ways of contr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

olling it, but a lot of educational technology research is quite small scale, done with one teacher and a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cohort, and this is particularly prone to the effect.

The teacher effect is probably more significant, in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that if you are the teacher who introduces the technology then the very fact that you have done so will mo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dify your behaviour. It may make you more motivated (it's fun again!), it may change what or how you teach

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, it may make you more reflective. In short it can rejuvenate the way you are teaching a course because yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have to think about it in a different way. Now this is likely to have an effect on the students, almost r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

egardless of what the actual technology is.

So generally researchers get sniffy about such studies. But m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y point is that if it does have this effect, then regardless of the cause - isn't that a good thing? Intro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ducing a new technology (or it could be a new approach, doesn't have to be technology related) every coupl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of years keeps you on your toes as an educator, makes you think about the design of your course, your app

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

roach, the content. It's rather like all those studies that show that introducing new IT systems doesn't a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ctually improve productivity, but you have to do it to keep up. If you hadn't introduced them then the org

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nisation wouldn't be able to compete. So maybe there isn't this great pedagogical motivation for using th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e new technologies, but their incidental effects are more significant.

So rather than dismissing the Hawt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

horne effect maybe we should be actively pursuing it, and asking yourself 'How have I Hawthorned recently?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What’s the point of differentiation of a paper clip? Keep in mind that paperclips are a competitive billion-dollar industry. Do you realize your product or service doesn't matter when you advertise? Products can be put into two categories: GOOD products and BAD products. A good marketing team can sell bad products and a bad marketing team can't sell good products.

A selection of money making ideas that haven't yet been tried. Be the first to do it.

Learning never ends. It doesn't end when we graduate high school. It doesn't end when we graduate college. If we are Sales Professionals (and if you are reading this post I hope that you are) the learning process should never end.

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Advice Pool - Chasing the Hawthorne Effect

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