Advice Pool - Reference and Education

We think we have rational opinions about things. Many of us imagine that evidence and logic rules our thinking. We may even feel we are immune to the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

persuasion techniques of politicians, sales people and others.

What is the the truth? Most of our opinions are created from a variety of unidentified

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

forces, and we then defend them after the fact, with "reasoning," which is really just rationalization. Consider the following research example. It sh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ws how unaware we are of the influences that shape our "thinking."

Not So Rational Opinions

In the journal "Basic And Applied Social Psycholo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gy," back in 1980, Gary Wells and Richard E. Petty coauthored a little known paper, titled "The Effects Of Overt Head Movement On Persuasion." It repo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ted on a study done with a large group of university students.

Students were told they were taking part in a study to test the quality of headphones

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or an electronics maker. They were told that the company wanted to test how well the headphones worked when the body was moving. All students who part

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

icipated listened to the same songs, followed by the same radio editorial arguing that basic tuition at the college should be raised from $587 to $750

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Participants were divided into three groups. Group one was told to keep nodding their heads up and down during the entire time of the test. Group tw

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

was instructed to shake their heads back and forth. Group three was the control group, and these students were told to just keep their heads motionle

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s.

After completing the test, the students were questioned about the quality of the songs, and how well the headphones functioned. Then, at the end o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f the other questions, the experimenters slipped in the question they really wanted the answer to. It was, "What do you feel would be an appropriate d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

llar amount for undergraduate tuition per year."

Apparently those whose heads were kept still were not affected by the editorial. The average tuition

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that they suggested as appropriate was $582. This was within $5 of the existing tuition charge.

However, those who shook their heads from side to sid

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e were found to strongly disagree with the tuition hike. Their average "appropriate" tuition was $467 per year - almost 20% lower than the first group

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

They thought they were simply testing the headphones, but the process of shaking their heads from side to side - as though saying "no" - affected the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r opinion quite a bit.

Those who were nodding their heads up and down, as though saying "yes," were also very persuaded by the editorial. Though it w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ould cost them personally, they suggested, on average, that the tuition should be raised to $646 per year.

Now, if the simple act of moving one's hea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

up and down (or side to side) can be so influential in the opinions we have, what else is affecting our thinking? Many things - all good subjects for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

future research. But even from this simple example, you can start to see that completely rational opinions may be less of a reality and more of a myth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you in search for cheap yet effective way of promoting your event, fundraiser, product or cause? Then you are in luck, because nowadays, people use these colorful rubber wristbands to get their message across to the people.

In order for us to succeed, we need to better understand and deal with failure. Once this is conquered, success is just around the corner.

Attention spans are short. Here is the 'Wake em Up' way to keep the audience with you. After you have created your talk, go through it and make sure that every 2-4 minutes you use some kind of attention gaining device.

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Advice Pool - Think You Have Rational Opinions?

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