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Human brain is mysterious. Nobody has understood it completely till now. It is full of strang

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e things. Some things that we can never explain. Time to time we feel the power of brain.

We

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

might feel that if we are using our brain so why there is so fuss about its capability. But

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he truth is we use only approximately 8% of our brain capability. The rest part of brain is n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t active or not in our direct control so that we can exploit it the way we wish. But over the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

years people have figured out some ways to do it.

There are several ways we can exploit the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

capacity of our brain. Our brain can be used to program us to give better result in our life.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Ever noticed what exactly happens when you watch the video of your favorite soft drink again

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd again ? Remember when next time you go to the store you ask for the same drink you watch o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your tv?

The brain works this way, we get programmed for things we see or keep listening or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

keep thinking. So thinking something positive for a long will surely affect our life in a pos

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

itive way and thinking negatively for a long time will affect us negatively. The next questi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n that comes to mind is how do we program our mind for the things we wish or is it really pos

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ible to program our brain the way one wishes?

Fortunately the answer is positive. Lots of ps

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

chologist uses the method of hypnotism to program the brain. The method that is convenient fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

everyone is called self hypnotism.

Another way that is much impressive is practicing medita

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion and if practiced with proper guidance , it can light up individual’s life and one can fe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l great and happy.

Meditation is purely process of controlling the brain for utilizing it th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

way we wish. We can increase our will power through it and achieve desired result. Achievin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

desired goals is not a big deal, just one needs to learn how to do it and believe in himself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When does your consideration for a subordinate or colleague's feelings, as a trade-off for being honest about their poor performance or behaviour become counter productive?

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