Advice Pool - Reference and Education

When the Words You Use Hurt Someone Else

Critical Humor

Critical humor hurts. The young husband gentl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y touched his wife’s full-figured hips and said, “I guess we’ll be getting a king-sized bed real soon.”

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

He then chuckled. Sensitive about her new weight gain and hurt by his comment, she replied, “What are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you trying to say? Are you making fun of me?” He said, “You are overreacting. I was just kidding.”

I l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aughed as a popular comedian held up a man’s glasses from the audience and said, “I think I can see Kan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sas.” The man from the audience also laughed. But I wondered if he also felt the pain of the implied cr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iticism about his poor eyesight.

Critical humor is a put down of the person or their physical or menta

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l weaknesses.

Think back to all the times you have been the victim of criticism disguised as humor. Ho

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

w did it feel? How did you react?

Most of us will attack defensively only to be told that we were over

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

reacting. Then we wonder if we were mistaken. After all, the person had a smile on his face and even la

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ghed. But you still felt like he attacked you so you had to fight back somehow.

I love humor. I think

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

it is healing, restoring, and sanity in the midst of craziness. But I am convinced that it should not b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e used as a sneaky way to insult someone or make the abuser feel powerful. Some use it just to get a la

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ugh.

As children many of us played the “dozens.” If you are not familiar, it was a game where each per

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

son traded insults about each other or his family. It was only effective if played with a crowd of obse

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rvers who could laugh at the exchange. Often a person would not get angry until you talked about his mo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ther. Ha!

Well, I propose a better game to play for young folks and some adults who still practice the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dozens. It’s called the “positive dozens.” Each person tries to outdo the other with words of encourag

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ement. There is still room for a lot of humor, but the funny thing is that playing the positive dozens

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

does not hurt. I don’t know if your mama would be happy with that, but I know mine would.

Next: Sarcas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The time to think about your next-year’s ad is not while the rep is in your face. You can be sure that your sales rep will be prepared. With the expectation that he or she can persuade you to spend as much or more as before. Don’t make it easy for them or leave it to the last minute.

This article describes how to understand how the cash back credit card works most effectively for consumer cardholders.

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