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  • Advice Pool - Tips for Successful Conversations with Humans on Planet Earth

    "Talk to Me, I’m Human!" Have you ever felt like telling (or worse—yelling!) this or a similar phrase to your boss, a coworker, or significant other with whom it seems impossible to have a conversation? In a world that prides itself for its advances in technology, we have surely gone backwards
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    in some areas of communication, namely forgetting to use "the basics." I have found that we usually have no problems IMing (instant messaging) a cousin or brother across the planet but freeze up or utter the wrong words when we have to express ideas, confront conflict, or resolve interpersonal issues w
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ith the person working two cubicles down from ours.

    But, do not despair; there is help! Remembering some fundamentals of conversations is a wonderful beginning, and you can be the initiator of change:




    • No matter what title or personality style, people like to be talked with… Regardle
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    s of the actions individuals exhibit, we are adults —even if sometimes we do not behave as such. And each of us has a responsibility to make dialogue happen in a constructive way.



  • Talk with—not to or down—other people on a regular basis, even if it means saying "hello" every mornin
  • here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    g. Developing

    relationships, building trust, and establishing good communication is a process not a single event.

  • Choose your timing wisely. Allow enough time and pick a date that is convenient for all the parties involved. We all have things in our minds, so, get into the habit of
  • d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    checking with the other person to see if the timing is right.



  • Select the right place. If this is a work-related conversation, depending on the tone you want to set, an office or conference room should be chosen for more formal occasions. Finding neutral, more relaxed environments wher
  • ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    e you can minimize territoriality issues tend to be ideal. Be mindful of privacy and comfort levels with locations. If this is a personal conversation, opt for the good, old-fashioned "going out for coffee" strategy. But, choose a place quiet and private enough to talk.



  • Have your discussi
  • easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ns earlier rather than waiting until the last minute when it might be too late to address an issue or too emotionally charged. In other words, get into the habit of not letting things that bother you fester. Think about it as a wound. Unless you take care of it immediately, it will be much harder (o
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    r messy) to treat after some time.



  • Try your best to start your conversation with something positive, even it is "wanting to resolve the issue between you." If it comes from the heart and is true, you are increasing your likelihood of being heard and trusted. If this is a personal con
  • and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ersation, highlight how important the individual and the relationship are to you.



  • Talk to the whole individual, not just "the person you have an issue with" or "the worker bee." Humans bring their physical and emotional self everywhere they go. It is extremely hard to leave the emotio
  • ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ns at home or to forget about work after hours. Honor this fact. In reality, you do not know what is going on for this person at work or in his/her private life.



  • Be clear about what you would like to discuss with this individual either before or at the beginning of the meeting, so you
  • ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    can focus on what needs to be resolved and do not go off on tangents. It is very easy to look for distractions, particularly for people who are not comfortable talking.



  • Stop the conversation if you find yourself being distracted, need to leave, or it gets out of hand. Resuming your t
  • dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    lk later is better than to be rushed or regret something you might say but not mean.



  • Get into the habit of doing most of the listening

    and less of the talking.




  • Pay attention to the verbal and non-verbal cues

    that the other person has demonstrated in other occasion
  • cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    s as well as during your conversations. Oftentimes people will say one thing with words but the body language communicates something different. Remember that over 90 percent of communication happens non-verbally.



  • "When in doubt, check it out!"

    Assumptions are the worst conversation e
  • tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    emies. When you hear something that you are not sure about, particularly something that bothers you, ask the person what they meant or request further clarification. Do not automatically think the worst!



  • Intentionally communicate with your whole self.

    If you can and know how to do it
  • t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    , match your body language cues to what you are saying or you risk losing credibility.



  • Find ways to show genuine interest in what the other person has to say.




  • Practice "quieting your mind." You do not have to have an answer ready at all times. And it’s ok to say, "I
  • ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    don’t know but I’ll find out and will get back to you," if necessary.



  • Humans prefer to communicate in different ways.

    These preferences are usually at the core of each individual’s being, and, oftentimes, he or she might not even be aware of them!




  • "Know thyself first."
  • y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    We tend to see the world through our own set of lenses, unless we make a conscious effort to see things from someone else’s point of view. This takes practice and comes naturally to only a few privileged people. The rest of us need to work at it!



  • Unless you communicate on the same—o
  • .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    at least similar wavelength—it will be hard to get your messages across and get to a positive outcome that will produce lasting behavioral change. The effort can start with you!

    There is enough pain and suffering to go around nowadays. Think about it: in the scheme of things, what we
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    tend to be offended or argue about on a regular basis is very trivial. The next time you are facing a conversation challenge, pick two or three of these suggestions and put them into practice. You will be amazed at the results and how some simple things can have a huge impact—here—on planet earth


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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