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One of the fundamental issues in modern psychology is how people understand and interpret the world.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

People understand the world by relating what they are currently experiencing to the knowledge that th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ey have previously accumulated.

The authors of the article “Belief in a just world and social percep

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tion: evidence for automatic activation” discuss the issue of stereotype beliefs. The hypothesis is t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat personal convictions about justice are activated automatically. The authors conducted the experim

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent in which one group of women was exposed to rape-related words and the other group was exposed to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

neutral words. Then the participants had to read the scenario about rape. The ambiguous scenario desc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ribed the aggressiveness of man and the behaviour of woman who could possibly provoke the aggressive

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

actions of man. The findings demonstrate that those participants who were exposed to rape-related wor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ds evaluated the woman more negatively than the participants who were exposed to neutral words. There

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fore, the results of the experiment emphasize that general convictions are automatically activated. B

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

esides, the findings support the views expressed by the other researchers that those who believe in a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

just world will usually rebuke the victim in the situations related to rape. Thus, it is clear that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

individual’s judgements are usually subjective because they are mostly based on general beliefs which

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are automatically activated.

Thus, automatic activation refers to the extent to which certain belie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f is on one's mind, activated, and accessible. To be applied, certain belief probably needs to have b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

een activated first. However, people may activate orienting beliefs and, nevertheless, refrain from a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pplying it to any individual. Therefore, it is important to consider motivation which may provoke an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

increase in the activation of certain beliefs that support one's desired impression of an individual,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and motivation which may decrease the activation of beliefs that challenge one's desired impression.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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