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Have you ever wondered why your spouse, coworkers, or children seem to think so differently from you? You may not understand why they make the decisions they do, or why they place such i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mportance on things that seem inconsequential to you. It is possible to understand the answers to all these questions. The secret lies in the theory of Myers-Briggs personality type.

In

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the 1960’s a psychological theorist named Katharine Briggs had many of the same questions you do. She wondered why some of her family members had such logical, linear thinking processes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

when she herself was more likely to take values and feelings into account when considering an issue. In her research with her daughter Isabel Briggs Myers, she looked into this question

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and others, and discovered four central aspects of personality. Each one of us can be classified as either:

• Extroverted/Introverted—Do you get your energy from being with people, or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eing alone?
• Sensing/Intuitive—Do you see what’s actual, or what’s possible?
• Thinking/Feeling—Do you make decisions with your head or your heart?
• Judging/Perceiving—D

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o you like to make decisions, or keep your options open?

Our classifications on each of the scales is combined to make a four-letter type, for instance, ENTP, or ISFJ. There are sixteen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

types in all, encompassing all possible combinations.

With so many possibilities, you can imagine how much potential for misunderstanding there is with those around us! If we marry, or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

parent, or even work with someone who is very different from us, we can become increasingly baffled as to how their minds work. The key to unlocking the mystery and understanding those a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ound us is to first understand yourself.

Where do you think you fall on the scales listed above? It can be difficult to decide, but fortunately the creators of this theory have also cre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ated a scientifically validated assessment that can tell you where you fall. This personality test is called the Myers-Briggs Type Indicator and is the most accurate and efficient way to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

identify your own type. Most recently it has become available in an online format, which allows convenient access to anyone wishing to discover more about themselves. The official Myers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Briggs Type Indicator can be used to produce several different types of reports, from basic to detailed, all of which you can refer to as you learn more about your own Type.

Once you ha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve discovered your Type, you can begin to think about how others may differ. If you are an extrovert, you may be surprised when others want to leave a social gathering or end a conversat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on before you do. It doesn’t mean they’re unfriendly or not having a good time; it’s just that introverts rely on their alone time to recharge. As another example, if you’re a Thinker, y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou may mistrust people who seem to make decisions based on their “gut” or their feelings rather than logic. But turn this around and you’ll realize that your own decisions may seem cold

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd uncaring to someone who is a Feeling type. There is no right or wrong; only individual preferences.

The world is made up of many types, and this is for the best! We need people who a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re gregarious, and those that are content to live much of their lives independently. We need visionaries with their heads in the clouds, and people who will take care of all the details.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

We need planners, and people who fly by the seat of their pants; when making decisions we need both someone to remind us of the logic of the situation and someone to help us do a “gut ch

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eck.” Learning more about personality types can help you appreciate all the variation you’ll see around you. Most importantly, it will help you use your differences to everyone’s benefit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Despite the fact that people write in different ways and with different styles, we all have some misconceptions floating around. These ideas can get in your way when you're trying to write, so take comfort in knowing they're not true.

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