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This time I am presenting in front of you all the relation of colour with child psychology. I hope that this article would be appreciated by every reader.

Colour is the bright site of childhood. Children love all types of colours and give an instant respon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d on it. However children's response differs from adults' reaction. If you are to communicate with children, colour should become your ally. But you need to use the colour language correctly. Children use limited palette, which becomes wider as they grow up

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

Colour is the first characteristic, which children can distinguish. All of us have heard that children perceive only black and white colours (light and darkness). Young parents often paint nursery black-and-white, buy black-and-white toys and other stuff.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

But in the period from six weeks to two months the situation undergoes radical changes. First children start to distinguish red colour. Later they start to perceive other bright colours, and yellow among them.

Little children are attracted to bright colour

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. Numerous academic researches show that age children's preferences change. Many children under 10 call red (or pink) and yellow their favourite colours. But having grown above ten they start preferring blue. We consider it to be with the process of growing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

up and appearance of ability to perceive different hues of mood.

Colour preferences are closely connected with the gender. Numerous researches show that most little girls prefer pink, lavender or violet. Little boys like black and other dark colours more t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

han girls. The question has arisen if those preferences are innate or acquired. Adults accustom little girls and boys to like certain colours choosing their clothes and toys. It's hard to give the exact answer but we are inclined to consider colour preferenc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es to be innate. It's a difficult problem to be solved in future.

Do toys manufacturers know about it? Walk about toy department - you'll see that they are quite well aware of children's' colour preferences and use the colour to attract children's attention

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and sell their products, as company working for adults, they use the same strategies - colour characteristics of the trade mark, emphasizing certain features with the help of colours.

Speaking about emphasizing certain characteristics by means of colours,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gender identification is only one example. If you see some product in bright colourful packaging then the manufacturer wants to affect children and means them to be the target audience. Some parents think that manufacturers too cynically play on children's

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

feelings. But remember, how many times colour has motivated children to take some positive action.

Colour is the great mean to manipulate children and teenagers. This mean is used differently and it brings different results. Not only sellers and manufactur

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ers use children's interest towards colours. You also can use it to teach, motivate and inspire new generation.

Colour language and children

First let's consider how children get acquainted with colours. They learn to distinguish them long before they know

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the names of colours. The point out right objects, before they are able to say 'red', 'yellow' or 'green'. Children learn colours' names at the age of 2-5. Girls usually memorize colours names earlier than boys. Of course, all children develop differently,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

as the process of growing up is connected with the state of nervous system.

If you want to help children learn to distinguish colours, try to do so that children learn colours associating them with the subjects of corresponding colour. Here are typical ass

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ociations, understandable for an average child

Yellow - bananas, lemons, sun

Red - apples, tomatoes

Blue - jeans, sky

Green - peas, grass, leaves

Grey - an elephant

Brown - a bear, tree bark

Researches show, that, for example when you show a blue appl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e to a child and ask him what it is, it takes him or her more time to recognize it. Sure if you happen to communicate with little children, you know what may happen. A blue apple may seem funny to them. It testifies that a child develops the sense of humour,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ability to laugh at clumsy and wrong things.

Once a child learnt to recognize and name colours, it helps him or her to learn new information. Parents always want to teach children safety regulations. We discovered that emphasizing certain qualities by mean

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s of colour helps children to remember what is dangerous. Remember that human's eye notices combination of yellow and black, and brain automatically perceives this as a sign of danger. Use these colours to mark the things, which you don't want your children

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to play with. You may also mark those rooms in your house, in which your children mustn't go, which are dangerous - like stairs or cellar. When your children grow, you still can use colours for teaching them. Certain researches showed that children with atte

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ntion problems cope with the task better when stimulated with colours. Improvement was as significant as when using drugs. It means the colour can be used in medicine. Colour can also be used in food if your child doesn't like to eat same boring dull food.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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