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    "You cannot teach a man anything. You can only help him discover it within himself." Galileo

    Your potential to be a Great Leader, to ignite passion, to inspire and move people--to be the kind of leader others CHOOS
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    E to follow--is absolutely certain. The question is: How will you activate the untapped brilliance residing on your team? Fact: "Only 20% of employees working in large organizations feel their strengths are in pla
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    y every day - - that means that most organizations operate at 20% of their potential and capacity!" (The Gallup Organization) Are you a GREAT People Manager?

    If your organization happens to be operating at 20% ca
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    pacity, what a tremendous opportunity to turn up the volume on the PEOPLE MANAGEMENT side of the business and start tapping the unrealized potential in every single employee!

    Why not shift the energy from managing
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    he work to coaching your people?

    SHOW UP AS A PERFORMANCE MANAGER
    The definition of a great manager is "someone who turns someone else's talent into performance," according to Marcus Buckingham, author of Brea
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    k all the Rules and Now, Discover Your Strengths. "This is where my focus has been--not on whether someone can set a vision, change an industry, or inspire the troops (although this is all critical and wonderful).
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    My focus has been on that part of the leadership that relates to how you multiply yourself through someone else and how you turn someone else's talent into performance. Most of those people who do this tremendousl
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    well are not necessarily people we put in the business press as heroes. We have interviewed over 80,000 great managers and they are wonderfully effective at being productive through their people--but they are not t
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    he Jack Welch's or Michael Eisner's."

    The #1 Leadership Success Factor
    True People Managers are an endangered species. Yet, they are the most highly sought by the best organizations. In a study by Chief Exec
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    utive Magazine and The Center for Creative Leadership, People Management skill was cited as the number one success factor for CEOs, executive teams and mid-level managers alike. For all levels, people management ski
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    l was considered to be the main driver - 40 to 45 percent - of a leader's success.

    What People Management Quality Sparks The Highest Performance?

    Individualization. Great People Managers know instinctively that t
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    he secret to great organizations is casting by individual strengths so that everyone can do a lot of what they do well.

    "Great managers and leaders seem to realize that people are endearingly unique. You don't have
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    20 sales people--you have 20 individuals who happen to be sales people," says Cunningham. "You can either try to build your whole organization to try to fight against that or you can assume that your 20 sales peop
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    le are the same and motivated by the same thing. You can either assume that--or you can ignore it and build your systems to try to prevent people from being different, which is what most companies do: 'Here is the r
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ght way to sell. Here are the certain steps to selling. Here are the 15 steps to leading and the 10 steps to managing.' That is what most companies do. Unfortunately you end up fighting against the inherent individ
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    uality of people. People are not the same. Great leaders try to figure out and do a wonderful job of using people's endearing differences rather than fighting against them."

    Put Your Strengths To Work!
    1. Know
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    Your Strengths: It's amazing the number of leaders I coach who have been so focused on minimizing their weaknesses, they've taken their strengths for granted. Some don't even know how to articulate them. Which of y
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ur talents are enduring and unique? Are you capitalizing on them?

    2. Do a Strengths Review for each of your People: Be a keen observer and focus on what's different in each individual. What strengths may be unnoti
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ced or underutilized? Don't know? Just ask: "Which of your skills, talents and interests do you want to exercise more?" "Where do you see an opportunity to put them into play?"

    3. Delegate Weaknesses: Which of the
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    items on your "high-priority to-do" list could be the ideal developmental, stretch assignment for one of your people? One of your team members could be chomping at the bit to dig into the very issue you're avoiding


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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