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Advice Pool - Building a Super Coaching Business -- Using the Internet More Successfully
My guess is that IF you are using the internet for one aspect of your marketing that you are getting little to nothing from your website. Am I right?
Whenever I ask the question: "How many leads do you get from your website a week....the answer has almost always been.....ZERO."
Whenever I ask the question: "How many leads do you get from your website a week....the answer has almost always been.....ZERO."
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Yes, ZERO.
My rule of thumb is that over 99% of all websites don't work. That means that they aren't delivering you coaches, or most any small business, any clients.
That doesn't mean they aren't out there. What it means is that it isn't working for you.
In January 2007
The
My rule of thumb is that over 99% of all websites don't work. That means that they aren't delivering you coaches, or most any small business, any clients.
That doesn't mean they aren't out there. What it means is that it isn't working for you.
In January 2007
The
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
re were this many searches for
- Business Coach 5,487
- Executive Coach 1,982
- Life Coach 16,174
- Career Coach 2,508
- Corporate Coach 242
- Personal Coach 3,120
- Financial coach 236
- Mortgage coach 463
- Real Estate Coa
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ch 604
All you have to do is
So, why does your current website not work for you?
Ther
All you have to do is
- Get noticed by the group you want to be noticed by
- Convert a percentage of those on your website....convert to a call, a signup, or some form of contact.
So, why does your current website not work for you?
Ther
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e are two major parts of marketing
Are you in control of those two measurements?
For most of the coaches I talk to, they aren't in control of either of those me
- How many people see you
- How many of those that are converted to take the action you want.
Are you in control of those two measurements?
For most of the coaches I talk to, they aren't in control of either of those me
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
asurements, don't know what can be expected, and aren't managing what they do get.
How many people visit your website each month?
Let's take a look at the Business Coach searches we mentioned above, just as an example. With about 5,500 people looking for a bus
How many people visit your website each month?
Let's take a look at the Business Coach searches we mentioned above, just as an example. With about 5,500 people looking for a bus
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
iness coach:
IF you are on page one of the search engines, you should be able to capture at least 5% or more of those...getting them to come to your website. That would be 275 people. Do you have that many coming to your site?
Do you have a statistics package on your website t
IF you are on page one of the search engines, you should be able to capture at least 5% or more of those...getting them to come to your website. That would be 275 people. Do you have that many coming to your site?
Do you have a statistics package on your website t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
measure and to manage that number?
How do you get that many....or more....to your website every month.
Some choices are
How do you get that many....or more....to your website every month.
Some choices are
- o Search engine optimization-getting to page one on one of the three major search engines: Google, Yahoo, or MSN. (the others don't have enough tra
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ffic to worry about...focus on these three).o Pay-per-click campaigns-paying for each of the people that come to your site. I know some people avoid the cost, but...this works. Wouldn't you rather spend a few bucks and have people looking at your site within 15 minutes
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
of making that decision? I would...and I DO.o Article Marketing - writing articles on major online ezine directories. People will read your articles, get to know you, and come to your site. In addition, this is a great way to get search engines to move you to page one.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
We'll talk about that in another article.
Out of all of those that DO come to your site....what percentage actually take the next step...signup, call, buy something?
Depending on what the end result is an acceptable number can be a
Out of all of those that DO come to your site....what percentage actually take the next step...signup, call, buy something?
Depending on what the end result is an acceptable number can be a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nywhere between 1% and 70%.
If you are trying to go straight for "selling coaching" on the website, the response is likely to be VERY low. Of course, there are other things involved here: how well you say what you say, and how well that reaches them. Take a look at some of my o
If you are trying to go straight for "selling coaching" on the website, the response is likely to be VERY low. Of course, there are other things involved here: how well you say what you say, and how well that reaches them. Take a look at some of my o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ther articles on marketing that will focus you on the right things to say. Just redoing that can increase from where you are to 5-10 times more response.
The best way to capture prospects is to provide more information on your site, give them value....value....value and they wi
The best way to capture prospects is to provide more information on your site, give them value....value....value and they wi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ll beg for more. Then capture their contact information so that you can continue giving them value. The more you give, the higher percentage of those that come will take step by step.
Create a marketing funnel on your website. A funnel has a wide mouth at the top, narrowing as
Create a marketing funnel on your website. A funnel has a wide mouth at the top, narrowing as
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t goes down. So does our marketing. At the top we are reaching out into the world to touch our target market. It is broad at the top. You'll reach out into the market place by offering samples of what you do, and the results you provide. One way of doing that is through articles
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
talking about what you do and the results. Give it away and people will LOVE you for it. They will get to know you, and want more.
When they want more, you give them the opportunity to step down deeper into that funnel.
Top of funnel -- Give them more free information, articl
When they want more, you give them the opportunity to step down deeper into that funnel.
Top of funnel -- Give them more free information, articl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
es, one chapter of your e-book, 1-hour teleconference, etc..
2nd step of funnel -- Give them some low cost samples, e-book, longer teleconference.
3rd-4th step of funnel-Small steps with more and more valuable information, but costing just a little more at each step. You might
2nd step of funnel -- Give them some low cost samples, e-book, longer teleconference.
3rd-4th step of funnel-Small steps with more and more valuable information, but costing just a little more at each step. You might
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
have steps of $9.95, $24,95, $74.95, $99.95, $250.
Bottom of funnel-your coaching.
If people were amazed at the results they got in every step, they WANT to take the next step all of the way down the funnel.
Marketing is about "getting attention" and then "getting the prospe
Bottom of funnel-your coaching.
If people were amazed at the results they got in every step, they WANT to take the next step all of the way down the funnel.
Marketing is about "getting attention" and then "getting the prospe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ct to WANT to CALL YOU."
Sales is about building rapport with the prospect, building credibility, until they are asking you to help them with the last step.
Your website can fit neatly into the marketing step, getting attention, and starting that "building rapport and credibil
Sales is about building rapport with the prospect, building credibility, until they are asking you to help them with the last step.
Your website can fit neatly into the marketing step, getting attention, and starting that "building rapport and credibil
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ity", and getting them to want that last step.
So, tell me. Have you been heading for the bottom line sell of your coaching on the internet and missing building those clients before the sell?
The number of people contacting you can be high...very high if you do this step right
So, tell me. Have you been heading for the bottom line sell of your coaching on the internet and missing building those clients before the sell?
The number of people contacting you can be high...very high if you do this step right
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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