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Advice Pool - 39 Gems to Boost Business Creativity
1. Eliminate the following sentences from your vocabulary:
*But I’ve never been creative!
*I’m a left-brain person…
*Creativity doesn’t run in my family!
*I work in a job that doesn’t require creativity…
Sure, they may be true. But they’re blocking your creativity!
One of the first st
*But I’ve never been creative!
*I’m a left-brain person…
*Creativity doesn’t run in my family!
*I work in a job that doesn’t require creativity…
Sure, they may be true. But they’re blocking your creativity!
One of the first st
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
eps to enhancing creativity is changing your attitude. Eliminating negative past programming. Removing counterproductive thoughts that obstruct creative thinking.
2. The moment you get a new idea, start making a list. Don’t worry about order. Order comes later. Just puke everything out in movable bits of content so t
2. The moment you get a new idea, start making a list. Don’t worry about order. Order comes later. Just puke everything out in movable bits of content so t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hat way when it self-organizes, you can easily categorize it. Consider using brightly colored index note cards. One idea per card.
3. It’s impossible to be too creative.
4. Ask yourself (or your group) the same question over and over again for an hour. Come up with as many answers as possible.
5. Read
3. It’s impossible to be too creative.
4. Ask yourself (or your group) the same question over and over again for an hour. Come up with as many answers as possible.
5. Read
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
one book about creativity (at least) once a month.
6. Hang out with as many creative people as often as you can. And don’t just watch them - OBSERVE them. Study the way they think. Learn not only from their content, but also from their craniums. Remember, creativity is musical. Be sure to listen between the notes.
31. Do yoga, pilates, meditation, breathing exercises or any other kind of mind-calming, spiritual practice. Clear all the crap out of your mind. Get in touch with your intuition, your gut, your inner voice, you spirit. There’s bound to be some good stuff in there!
32. Go to Sedona once a year.
33. Start
6. Hang out with as many creative people as often as you can. And don’t just watch them - OBSERVE them. Study the way they think. Learn not only from their content, but also from their craniums. Remember, creativity is musical. Be sure to listen between the notes.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r>
7. Combine your senses: light candles, listen to music and make your office bright, colorful and visual. It helps.
8. “If at first your idea does not sound absurd, there is no hope for it.” Thanks, Albert Einstein.
9. If you get a great idea and have to stay up all night until 7 AM the next day working
7. Combine your senses: light candles, listen to music and make your office bright, colorful and visual. It helps.
8. “If at first your idea does not sound absurd, there is no hope for it.” Thanks, Albert Einstein.
9. If you get a great idea and have to stay up all night until 7 AM the next day working
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n it, do it. Recognize when the world’s giving you a gift. Pay the price. In five years you’ll look back and say, “Boy am I glad I stayed up all night working on that idea!”
10. If you’re stuck, stop. Try coming up with the stupidest, most ridiculous and horrible idea possible. First of all, it’s fun. Secondly, it’s
10. If you’re stuck, stop. Try coming up with the stupidest, most ridiculous and horrible idea possible. First of all, it’s fun. Secondly, it’s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
counterintuitive which means it’s effective for breaking your thought patterns. Lastly, you never know what gems might come out of it.
11. Speaking of brainstorming, brainstorming mean NO CRITICISM.
12. Three words: DRY. ERASE. BOARDS. Cover your walls with them!
13. Go for more walks. (Be sure to ta
11. Speaking of brainstorming, brainstorming mean NO CRITICISM.
12. Three words: DRY. ERASE. BOARDS. Cover your walls with them!
13. Go for more walks. (Be sure to ta
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ke a notepad with you!)
14. Read The Artist’s Way by Julia Cameron. It will not only change your life, it will change your mind.
15. Speaking of Julia Cameron, here’s six cool things I learned from her:
16. Some people might find your creative, artistic recovery disturbing. Their doubts will rea
14. Read The Artist’s Way by Julia Cameron. It will not only change your life, it will change your mind.
15. Speaking of Julia Cameron, here’s six cool things I learned from her:
16. Some people might find your creative, artistic recovery disturbing. Their doubts will rea
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ctivate your own. They are attempts to leverage us back into our old ways for the sake of someone else’s comfort, not our own.
17. Creativity is blocked by our falling in with other people’s plans for us.
18. Footwork doesn’t pay off in a linear fashion. You shake the apple tree and the universe delivers orange
17. Creativity is blocked by our falling in with other people’s plans for us.
18. Footwork doesn’t pay off in a linear fashion. You shake the apple tree and the universe delivers orange
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s.
19. Money will come when you are doing the right thing.
20. Art is not about thinking something up; it’s about getting something down.
21. The creative life is grounded on many, many small steps and very, very few large leaps. (Thanks Julia!)
22. Read weird, unusual and unrelated magazines.
19. Money will come when you are doing the right thing.
20. Art is not about thinking something up; it’s about getting something down.
21. The creative life is grounded on many, many small steps and very, very few large leaps. (Thanks Julia!)
22. Read weird, unusual and unrelated magazines.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Scramble your brain a little.
23. Study the minds of creative thinkers. Read everything ever written by Michael Gelb.
24. Find a way to introduce yourself to Don the Idea Guy. (He’s my homeboy.) Now, I know there are a lot of people out there who claim to be “Idea Guys,” but I GUARANTEE you Don is the real deal
23. Study the minds of creative thinkers. Read everything ever written by Michael Gelb.
24. Find a way to introduce yourself to Don the Idea Guy. (He’s my homeboy.) Now, I know there are a lot of people out there who claim to be “Idea Guys,” but I GUARANTEE you Don is the real deal
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
.
25. Speaking of creative thinkers, Maya Angelou once said, “The more creativity you use, the more you have.” Cool.
26. After you’ve been working on a new idea, STOP. Go exercise for at least 30 minutes. Let the endorphins kick in. You’ll get (legally) high and your creativity will flow like a waterfall. Pl
25. Speaking of creative thinkers, Maya Angelou once said, “The more creativity you use, the more you have.” Cool.
26. After you’ve been working on a new idea, STOP. Go exercise for at least 30 minutes. Let the endorphins kick in. You’ll get (legally) high and your creativity will flow like a waterfall. Pl
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
us, I hear exercise is also “good for your body,” apparently.
27. Go onto Google and type in “Creativity Exercises.” Do a few each week, one every morning, or with your crew before a brainstorming session. After all, if you went to play 18 holes, you’d go hit a bucket of balls first, right? Same thing, different organ.
27. Go onto Google and type in “Creativity Exercises.” Do a few each week, one every morning, or with your crew before a brainstorming session. After all, if you went to play 18 holes, you’d go hit a bucket of balls first, right? Same thing, different organ.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Don’t neglect MENTAL warm-ups.
28. Make a sticky note by your desk that says: “Is the idea you’re working on RIGHT NOW solving your #1 problem?”
29. Spend a day in a kindergarten classroom. Five year olds are among the most creative people in the world. Plus they’re freaking hysterical.
30. Give your
28. Make a sticky note by your desk that says: “Is the idea you’re working on RIGHT NOW solving your #1 problem?”
29. Spend a day in a kindergarten classroom. Five year olds are among the most creative people in the world. Plus they’re freaking hysterical.
30. Give your
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
self - or your team – regular idea quotas. WITH A GROUP: say, “OK gang, nobody leaves this conference room until we get 30 ideas!” BY YOURSELF: start a blank document. At the top write, “50 Ideas for My New Project.” Then start cranking. The cool thing is, when you give your brain a quota, it works extra hard to meet it!
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
31. Do yoga, pilates, meditation, breathing exercises or any other kind of mind-calming, spiritual practice. Clear all the crap out of your mind. Get in touch with your intuition, your gut, your inner voice, you spirit. There’s bound to be some good stuff in there!
32. Go to Sedona once a year.
33. Start
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
keeping a notepad in your pocket, car, purse, in your office and by your bed. Every time you get an idea, jot it down. Keep a running list. But be sure to always have it with you – inspiration comes unannounced. And if you don’t write it down, it NEVER happened.
34. Thomas Edison carried a 200-page notebook wherever h
34. Thomas Edison carried a 200-page notebook wherever h
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e went, just for his ideas. At the end of his life, he’d filled up more than 3,400 of them. He also obtained more patents than any person in history. What does THAT tell you?
35. Just for a minute, pretend you’re Dr. Seuss. Don’t hang your creativity on a noose. Instead, consider adopting a goose! Let loose, my belo
35. Just for a minute, pretend you’re Dr. Seuss. Don’t hang your creativity on a noose. Instead, consider adopting a goose! Let loose, my belo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ved moose! You’ll feel happier, and of course, more chartreuse!
36. OK. So that last example was like, the silliest poem ever written. But it was fun. And childlike. And cool. And good for the soul. Are you doing stuff like that regularly?
37. You know, that’s actually not a bad idea. Tomorrow, go to Bor
36. OK. So that last example was like, the silliest poem ever written. But it was fun. And childlike. And cool. And good for the soul. Are you doing stuff like that regularly?
37. You know, that’s actually not a bad idea. Tomorrow, go to Bor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ders and read a few children’s books to get your mind cooking.
38. Make a list of 100 questions. About anything. It doesn’t matter. Just do it. And don’t stop until you’re done. THE BEST PART: questions 80-100 will end up being the most interesting.
39. Learn which big businesses started from small ideas.
38. Make a list of 100 questions. About anything. It doesn’t matter. Just do it. And don’t stop until you’re done. THE BEST PART: questions 80-100 will end up being the most interesting.
39. Learn which big businesses started from small ideas.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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