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  • Advice Pool - How To Verbally Overcome Resistance - Be A Hypnotic Communicator

    Recently, I ran a seminar in central London. After the first day, from where I was I could see out in to the hotel reception area where a lady was requesting to keep her room for several hours after check-in the next day as her husband was ill. She wanted him to rest until nearer their flight time; rather than hang out in the city.

    The receptionist kept on giving her all the excellent reasons why this was not possible. The lady listened r
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    espectfully and then kept coming up with even more compelling and articulate responses.

    I watched her be charming and articulate while also being logical and practical. Without ever being rude or pressurised, she hung on in there, pursuing her desired outcome. Finally, the receptionist gave her a conceding smile and said "Ok, you are the winner here, aren’t you?"

    How did she get what she wanted? Because she was flexible enough to keep of
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ering varying behaviours and new conversational stances until the receptionist was unable to keep up with the thrust and parry of the disucssion for a second longer.

    You can’t keep thumping and bullying someone into understanding your point of view. At least, not if you want a progressive outcome that is good for all concerned. The best communication tends to come from those that have a good persistent, genuine, regardful flexibility. For
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    many people, flexibility does not come naturally or easily. I know what it is like; sometimes we can be so sure that we are right about something, can’t we?

    Many people consider resolving an argument or discussion as something that is like verbal boxing. They bash and thump their way through an argument (with lots of those Batman-style ’Kapows’ and ’Ker-runchs’) until they get what they want. When you look at more artistic models of orie
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    tal martial arts, such as the form of t’ai chi, you see that the idea is not to overcome or overpower force, but to parry and redirect it - not to meet force with force, which is a bit brutal. Instead, you learn to align yourself with the force directed your way and guide it in a new direction. That is what the lady in the hotel did so wonderfully.

    One thing I learned from the field of NLP when I first studied it was the notion that there
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    is no such thing as a resistant person: There are only inflexible communicators. I really rather like that idea.

    Here is what I think about that particular ever-present, three letter word - "but." Yuck!

    Often used unconsciously and automatically, it can be one of the most problematic words in the English language. If someone says "That’s true, but…" What are they saying? They are actually saying it is not true or maybe they think it is i
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    rrelevant!

    The word but tends to negate everything that was said before it. How do you feel if someone says to you that they agree with you, but…? What if you simply substitute the awful word "but" for the word "and" instead? Yeeaahh, that’s better isn’t it? What if you say, "that is true, and here is something else that is also true"? Or, "That’s an interesting point, and here’s another way to think about that." In both cases, you star
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    with agreement. Instead of creating resistance, you’ve created an avenue of redirection.

    Now, just as there are phrases and words in your life that automatically trigger feelings of hostility or resistance, there are also ways to communicate that keep people amicable, agreeable, engageded and open.

    For example, what do you think would happen if you had a communication tool you could use to communicate exactly how you felt about an issu
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    , without compromising your integrity in any way, and yet you never had to disagree with the person either? Would that be a pretty powerful tool? Well, here it is:

    It consists of a series of phrases that anyone can use in any communication to respect the person you are communicating with, develop lots of nice rapport, share with them your point of view, and yet never resist their point or opinion in any way. You see, without that kind of
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    resistance, there can be no conflict.

    Here are a sample of those type of phrases:


    "I appreciate that… and…"
    "I respect that… and…"
    "I agree… and…"

    Of course, you have to fill in the blanks, I can’t spoonfeed all of it to you, let me explain: With these phrases, you are doing three things. You are developing rapport by entering the other persons world and acknowledging their communication rather than ignoring it or dismis
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ing it with words like "but" or "however." You are creating a frame of agreement that bonds you together, and you are opening the door to redirecting something without creating resistance. Beautiful eh?

    Let me give you an example. Someone says to you, "You are totally wrong," about something. If you say, "No, I’m not wrong, I am right" just as strongly, are you going to remain in rapport? Are you going to create an agreement frame? Not on
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    your nelly. No way.

    There will be conflict, and there will be resistance. Instead, say to the person, "I respect how you feel about this, and I believe that if you were to hear my side of it you may well feel something else." Which is just what the lady in the hotel foyer was saying.

    You do not have to agree with what the other person is communicating; as was shown here. You can always appreciate, respect, or agree with someone’s communi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    cation without agreeing when you don’t. You can appreciate their feeling because if you were in their shoes, you may well feel the same way.

    You can also appreciate someone else’s intent. For example, many times two people on opposite sides of an issue don’t appreciate each other’s points of view, so they don’t even hear each other. But if you use the agreement frame, you will find yourself listening more intently to what the other person
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    is saying - and discovering new ways to appreciate people as a result.

    I was once at a Tony Robbins seminar and he did an experiment that gave some great results on this. He had two people take different sides of a question and debate it without ever using the word "but" and without ever trying to belittle the other’s point of view. A bit like verbal t’ai chi, cool eh? People found this a liberating experience and I have used it when work
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ng with couples in my consulting practice or employees when I have corporate clients.

    They learn more because they are able to appreciate and respect the other person’s point of view rather than feeling they have to tear it apart. They can argue without getting antagonistic, hostile or upset. Most importantly, they can reach points of agreement.

    Have a go at doing the same thing with someone. Pick a subject or topic that you can take opp
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    osite sides on and argue it precisely the way I described above - as a game of finding commonality and then leading in the direction you want to go. I don’t mean you should sell out your stance on the matter; I don’t want you to be an unnecessary "yes man." But you’ll find you can reach your outcome far more effectively by gently aligning and then leading rather than by bashing violently. And you’ll be able to develop a richer, more balanc
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    d point of view by being open to another perspective.

    Most of us look at discussion as a win-lose game. We’re right and the other person is wrong. One side has the truth and the other side is in darkness.

    I have found in so many circumstances that I learn more and get where I want to go much more quickly by finding an agreement frame. Another really worthwhile exercise is to argue for something you don’t believe. You’ll surprise yourself
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    by coming up with new perspectives.

    When I trained as a hypnotherapist I bought a wonderful book called “The couple who became each other” By David Calof. The author had hypnotised a troubled couple to be each other for the duration of the session and they had to argue the side of the other one; thus learning more about the other ones point of view. I have done this in therapy many times with fascinating results. Is that getting a new per
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    spective, or what?

    The best sales people and the best communicators, all know it’s very hard to persuade someone to do something they don’t want to do. It’s very easy to get them to do what they do want to do, by creating an agreement frame, by leading them naturally rather than through conflict, you do the latter, not the former.

    The key to effective communication is to frame things so that a person is doing what they want to do, not wh
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t you want them to do. It is very hard to overcome resistance. It is much easier to avoid it by building on agreement and rapport. You then turn resistance into assistance. Did I really just say that. Yuck for the second time today.

    So when you are out there in the world in this coming week, be more flexible and see how often you can create an agreement frame to create more harmony in your communications and get much more of what you want


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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