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Advice Pool - Keep and Grow Your Customer Base With Postcards!
In today’s fast paced world, we see marketing everywhere we go. We see it on billboards as we drive down the freeway, on television, magazines, and on the back of bathroom stalls. It’s everywhere! In order to grow our bu
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
siness we have to get involved.
As a small business owner we don’t always have the necessary funds to do mass media marketing such as television or billboards. We have to get creative and only target our best potential
As a small business owner we don’t always have the necessary funds to do mass media marketing such as television or billboards. We have to get creative and only target our best potential
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
customers. This is where direct marketing comes into play.
If used correctly, direct marketing will give you return on your investment.
So, you may ask yourself “Sounds great, but how do I do this?”. I have designed t
If used correctly, direct marketing will give you return on your investment.
So, you may ask yourself “Sounds great, but how do I do this?”. I have designed t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hese easy 7 steps to help you successfully market your target audience and create customer retention.
1) Find out who your target audience is. Is it your current customer base? Or do you want to target specific demogra
1) Find out who your target audience is. Is it your current customer base? Or do you want to target specific demogra
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hics that need your product or services? Direct marketing involves you as a business owner finding out who your best customer is and marketing your products and/or services to them effectively and directly.
This is in f
This is in f
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
act is the most important step to starting a successful marketing campaign. Constantly learning about your customer’s needs and characteristics will allow you to maintain and grow your business.
2) What can you commit t
2) What can you commit t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
each week/month to marketing funds? This is a very important question. With direct marketing, it is important to set up an actual schedule for when your email marketing campaign or direct mail campaign goes out whether
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
it is each week, every other week, or each month.
3) Once your budget is determined you can now decide how you would like to approach your audience. Do you want to blast an email out to your audience every other week t
3) Once your budget is determined you can now decide how you would like to approach your audience. Do you want to blast an email out to your audience every other week t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
en follow with a postcard each week? Whichever strategy you wish to choose, just make sure it is consistent and repetitive. Also, make sure you are able to catch their attention quickly.
This is one of the reasons we
This is one of the reasons we
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
named our company Postcard Planet, we are not a fan of envelopes. How many times do you get home from a busy day to open your mail but ignore the envelopes that don’t have a bill in them (yuck) or are from your family?
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ostcards catch attention! With the professionalism, creativeness, and quality of the card, you’re bound to catch their attention even if it’s right before they toss it in the trash.
4) Stay true to who you are as a busi
4) Stay true to who you are as a busi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ness and stick with a consistent message that works with your company branding. The reason for this is simple: people learn by repetition. You look at some of the larger companies who have commercials every 5 minutes;
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hey always have the same theme going. “Can you hear me now? Good!” or “Mikey will eat anything!” or “GOT MILK?” or my favorite… “BEEF, it’s what’s for dinner”. We all know where these came from because they imbedded it
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
into our heads by being repetitive and consistent with their message even when they change the offer. This holds true with your direct mail piece or e-mail campaign as well.
5) Testing, testing, testing…very important
5) Testing, testing, testing…very important
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
If you’re not getting good response on your campaign after the third time around, chances are is you need to change something about your offer. For instance, maybe the “$2.00 off your next visit!” didn’t grab the att
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ention of the viewer. Or, “Buy the whole family’s meals and get free ice cream on your next visit” was not appealing or enticing enough to get the customers attention or business.
The best advice I could give you on ho
The best advice I could give you on ho
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to correctly and affectively get return off your direct marketing piece would be to put YOURSELF in the customer’s shoes! What would make you stop and read the postcard that you just received? What would make you “Call
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
today”? Most likely it's the same thing that would make your customers respond. Let’s not re-invent the wheel!
6) Follow through with your offer as well as your services. Let’s face it, if you get 100 new customers b
6) Follow through with your offer as well as your services. Let’s face it, if you get 100 new customers b
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t you don’t deliver, chances are your campaign was a waste of time.
7) If you’re already busy you still have to market! It's a common misconception that you no longer have to market if you are busy. This is in fact is
7) If you’re already busy you still have to market! It's a common misconception that you no longer have to market if you are busy. This is in fact is
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the best time to start a campaign. Be pro-active! Just because you are busy doesn’t mean you want your current and potential customers to forget about the great products and services that you provide.
Happy marketing
Happy marketing
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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