Advice Pool - Business

How convincing are you? Do you think you could generate more business sales and be more influential if you were m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ore persuasive? Persuasion comes from having a strong belief or conviction either in yourself or the product or s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ervice you’re selling.

One of the best ways to have belief in what you are selling is to first derive a benefit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

from your own personal usage. Because you have tested the product or service firsthand, then you are able to spea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

k from your heart and the conviction of your belief will inevitably come across in your voice.

It is also vital

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that you have a thorough knowledge of what you are selling; know your products well and your presentation will be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

flawless. If you have no interest in what you are selling then you probably should not sell these products. Find

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

something in which you have an interest and if you are passionate about it then you will generate even more busi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ness sales. A thorough knowledge combined with sincere interest creates enthusiasm and produces confidence. The m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ore confident you are the more persuasive you will be.

To be persuasive you need to arouse an eagerness to want

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our products or services. This can be achieved by positioning yourself as a friend and taking sincere interest in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your prospects. Put yourself mentally n the prospect’s position and you will be able to see how you can arouse i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nterest from the person. You also need to present yourself as somebody trustworthy. Regard the other person with

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

acceptance and get them to respect and like you. In addition, you need to be seen as someone who listens to the c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ustomers needs and has the ability to satisfy those needs.

Who would you rather buy something from? A person who

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

m you respect and like and actually listens to your needs, or someone who never listens to your problems, or acce

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pts you and you don’t respect or like?

Finally, using persuasion to generate business sales requires positive re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inforcement. Take your prospects negative statements and turn them into positive statements. Look for the good an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d positive attributes of your prospects and they will in turn be more willing to consider your points of view. Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is will dramatically increase your ability to persuade the other person ultimately leading to more business sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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