Advice Pool - Business

People will feel more comfortable purchasing your products if you give them a little information about yourse

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lf or business. The information could be your profile, employee profiles, overall business history, education

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

credentials, awards you've won, etc. Below are 10 ways you can use to promote yourself.

1. Teach a free chat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

room class on a subject related to your business. You could install a chat room on your web site or use a fre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e one from another web site. Before the class starts tell them a little about yourself.

2. Publish a free e-z

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ne. Use some of the extra space in your e-zine to write about yourself or business. This could be called "A N

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ote From the Editor".

3. Publish a section on your web site called "About Us". With your information you coul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

also include pictures. This shows people your not hiding behind your business.

4. Write an article on your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

area of expertise. Include a resource box at the end of the article. You can add information about yourself

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n the resource box. E-mail the article to web sites or e-zines that accept article submissions.

5. Create an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d giveaway a free ebook. In the ebook include a section called "About The Author". Also, include an advertise

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ment for your business.

6. Participate in online communities like newsgroups, discussion boards, e-mail discu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sion lists and chat rooms. You will meet many people and in return they will get to know you.

7. Donate your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time, products, or services to charities. You can list the charities you've contributed to on your web site.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

This will show visitors that you and your business care about others.

8. Promote yourself offline; teach a fr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ee class offline, speak at business seminars, join a business club or association. Assemble fundraisers for c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arity. These are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ould do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.

10

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Publish information about yourself and business history in your ad copy. While people are reading it they be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gin to trust you and your business. Don't over do it though, you want to keep them interested in your product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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