Advice Pool - Internet and Businesses Online

I like to think that my approach to business is 1 part experience, 1 part research and 2 parts common sense. I know my business; that’s my experience. I read as much as I possibly can to s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

trike a balance in my efforts between tried and true and newer methods of business planning and marketing. But to me, the most important, and often lacking in my opinion, is the common sen

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se part of running any business, especially online.

I do not claim to be an expert in SEO or SEM or any of those acronym concepts. In fact, I’m not sure who legitimately can claim to be.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n my observation, the rules to those theories seem to change daily if not more often. However, like most online entrepreneurs, I do try and pick up as much as I can from all sources in try

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing to market and run my business.

In working on both my own business and my client’s, I have found that too often I can get too focused on the technical aspects of my website and busines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. We are constantly inundated with tips, tricks and techniques for getting more traffic and finding new leads. Please don’t think I’m discounting any of those or disparaging those giving a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dvice. On the contrary, I think it is necessary to take in as much information as possible in determining your own strategies. The problem, in my eyes, lies in getting too involved in thes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

“new” concepts and losing sight or doubt your innate sense of how to do things.

I am not suggesting any hot new modes of marketing, nor am I guaranteeing any way of making thousands of d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ollars a week! I am merely suggesting that before, during and after implementing any new techniques, you always take a look at your website and all your materials from your customer’s poin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of view. Better yet, have someone else take a look.

Make sure that you have designed your site and written your copy in a way that is accessible to both ends of the spectrum: the techies

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and the technically challenged alike. In a perfect world, each visitor to your site would be very computer and internet savvy. Unfortunately, we all know it is not a perfect world. You mu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

st make your site as user-friendly as possible.

I spent a lot of time designing my website. I put a lot of thought into what I wanted to say, how I wanted to say it and how I wanted it to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

function. Those are all important things to consider and steps that must not be skipped. However, shortly after launching the site I discovered what I could improve.

The first thing I did

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

when I uploaded the site was to inform all my friends and family. I knew within two days that I needed to make things a whole lot simpler! I had not taken into account that I have grown u

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in the internet age and things that I take for granted like knowing how to navigate a site via a site map or navigation bar are not second nature to everyone. I got the best feedback from

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

my 91 year old grandfather who really wanted to see the whole site and know what it was all about. He tries so hard to keep up with the technology, but using the internet is not his cup o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tea.

After speaking with him and a few other relatives, I sat down and took a hard look at my site. I went through and made two ways to get to every single page. I tried to simplify thin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gs as much as possible. I didn’t change the copy because I had made a point to write copy that was inviting to potential clients from any background. I used my keywords as much as I felt c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mfortable doing without sounding like a broken record.

Albert Einstein once said, “Everything should be made as simple as possible, but not one bit simpler.” In our excitement to boost ou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r search engine rankings and generate traffic, I think it’s important to remember those words. The more people who can use your site and hear your message; the more customers you will have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The SearchLogix Group’s Research Department utilizes job boards. Job boards, such as Monster, can be very useful. The “perfect” candidate is never found on a job board; however, we almost always find someone who could potentially “lead” us to a candidate who might be.

I was purchasing a camera for my business at a well known warehouse store when I presented my American Express card along with my associate’s membership card. The associate was standing next to me at the time.

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