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Advice Pool - The Jigsaw Virus
Stay with me on this, the ‘penny may drop’ about half-way
into the article!
Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.
Let’s define the title.
Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.
Let’s define the title.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
“jigsaw” - a puzzle with multiple parts which requires some element of skill to correctly piece them all together in the right way, making one complete ‘picture’.
“virus” - an infection which grows, replicates and spreads.
Make sense yet? No!
One of the key fund
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
amental basics in business starts with
this. Business is based on the law of ’Supply and Demand’.
In simple terms, this means that if people have a demand (need or want) for something, then someone (perhaps you, or other businesses) supply them.
In simpler terms…
In simple terms, this means that if people have a demand (need or want) for something, then someone (perhaps you, or other businesses) supply them.
In simpler terms…
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
. Have a product or service that customers
want, then provide them with it.
JIGSAW…. Now has 2 parts / pieces…. Product (or service) and customers (people who want / need it).
If YOU are the business supplying customers with what they want, you may look at other
JIGSAW…. Now has 2 parts / pieces…. Product (or service) and customers (people who want / need it).
If YOU are the business supplying customers with what they want, you may look at other
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
products which complement or
contrast. You may also look at adding new ways to deliver
your product or service, perhaps new markets / countries /
demographics…..
You may also want to have different versions / types of your product…. Plus you may want to promote
You may also want to have different versions / types of your product…. Plus you may want to promote
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
/ market your company
in new / additional ways.
Also, you may want to have added computer systems, take payments in different forms, different currencies….. translation (remember - stay with me on this!)
You have seen competitors using ‘800’ Freephone numbers…..
Also, you may want to have added computer systems, take payments in different forms, different currencies….. translation (remember - stay with me on this!)
You have seen competitors using ‘800’ Freephone numbers…..
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
You’ve read about fax-back services, call-centers,
fulfillment services….. You want to get involved in these.
JIGSAW….. From the original (and simple) 2 parts / pieces….. Your jigsaw now has many more, even dozens (or more) of pieces. The simple puzzle is infect
JIGSAW….. From the original (and simple) 2 parts / pieces….. Your jigsaw now has many more, even dozens (or more) of pieces. The simple puzzle is infect
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ed. It’s spreading and
growing. .. It’s out of control.
The original focus you had, is now a distant blur. Even if you had as many arms as an octopus, you still wouldn’t piece together THIS puzzle.
Let’s take just one piece of a small, simple jigsaw puzzle, and
The original focus you had, is now a distant blur. Even if you had as many arms as an octopus, you still wouldn’t piece together THIS puzzle.
Let’s take just one piece of a small, simple jigsaw puzzle, and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
call it “Advertising, Marketing, Promotion”. They all
mean the same…. ‘spreading the word’.
This single piece can start like this. Put a simply poster in the back of your car, on a notice board, in a shop window.
Then, get business cards, then marketing ‘postcar
This single piece can start like this. Put a simply poster in the back of your car, on a notice board, in a shop window.
Then, get business cards, then marketing ‘postcar
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ds’…….then
leaflets, a brochure, a full-color glossy brochure….a
catalogue…..CD Rom business cards, interactive multi-media…
Advertise in the local ‘free papers’, then a small ad in the town newspaper, then a half-page….full-page ad…. Full color……. Then a 10 sec
Advertise in the local ‘free papers’, then a small ad in the town newspaper, then a half-page….full-page ad…. Full color……. Then a 10 sec
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ond ad on radio….. Then 30 seconds…..
Then 20 seconds on local / cable TV….. Then 60 seconds….. And on…and on.
Get a domain name, a website, software, design, hosting, auto responders, mailing list, Flash, Audio, Video, Keywords, Meta Tags, Keyword Density, Pay P
Then 20 seconds on local / cable TV….. Then 60 seconds….. And on…and on.
Get a domain name, a website, software, design, hosting, auto responders, mailing list, Flash, Audio, Video, Keywords, Meta Tags, Keyword Density, Pay P
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er Click, Search
Engine Optimization…
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, Internatio
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, Internatio
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nal Business
Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puz
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puz
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
zle’ is infected, the infection has spread,
and grown and replicated the couple of pieces you originally
started with, and turned into something unmanageable.
Just as you cannot take antibiotics to cure a virus in health, there is no simple cure in business.
Prev
Just as you cannot take antibiotics to cure a virus in health, there is no simple cure in business.
Prev
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ention is the best cure.
Your Jigsaw Puzzle should start with the simplest of forms…. 2 pieces (remember the 2 parts to basic business? Supply & Demand - have a product or service which people want or need, and give it to them (well…. Sell it!).
Make sure the fir
Your Jigsaw Puzzle should start with the simplest of forms…. 2 pieces (remember the 2 parts to basic business? Supply & Demand - have a product or service which people want or need, and give it to them (well…. Sell it!).
Make sure the fir
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
st two pieces of your puzzle fit together
perfectly, before you even think about adding pieces.
Once the first 2 are set, then perhaps consider expanding your jigsaw puzzle but ONLY ONE PIECE AT A TIME.
Once that third piece fits, then move on. Don’t try adding m
Once the first 2 are set, then perhaps consider expanding your jigsaw puzzle but ONLY ONE PIECE AT A TIME.
Once that third piece fits, then move on. Don’t try adding m
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ultiple pieces all at the same time, and trying to fit them
altogether in one go.
If you’re first few (2, 3 or 4) pieces of your puzzle don’t fit, then STOP.
Stop right there. Reassess the situation.
If you cannot get the pieces to fit correctly before moving on,
If you’re first few (2, 3 or 4) pieces of your puzzle don’t fit, then STOP.
Stop right there. Reassess the situation.
If you cannot get the pieces to fit correctly before moving on,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
then perhaps that piece of the jigsaw, doesn’t belong to your puzzle.
Many people fall flat on their face by ignoring this point.
If they cannot fit the pieces, they put them to one side, and get more pieces to try….. And some of them won’t fit, put them aside….
Many people fall flat on their face by ignoring this point.
If they cannot fit the pieces, they put them to one side, and get more pieces to try….. And some of them won’t fit, put them aside….
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Get some others…
INFECTED!!!
The final part of the article goes back to our army of Armani Suited Harvard Graduates… remember them?
The point of that paragraph was to illustrate how the ’infection’, if unchecked, will go on and on… where will it end?
Is your Jig
INFECTED!!!
The final part of the article goes back to our army of Armani Suited Harvard Graduates… remember them?
The point of that paragraph was to illustrate how the ’infection’, if unchecked, will go on and on… where will it end?
Is your Jig
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
saw Puzzle ’infinite’? How far will you push your
business? Is there a point where it’s just too much?
You may have carefully put together your jigsaw puzzle - completed - finished….. And you may not even realize it!
Know when and where to STOP… and BLOCK the Virus
You may have carefully put together your jigsaw puzzle - completed - finished….. And you may not even realize it!
Know when and where to STOP… and BLOCK the Virus
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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