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  • Advice Pool - 8 Tips for Successful Link Blitz Management

    Lots of people loudly proclaim the importance of inbound links. In fact depending on your niche up to 80% of your rank in Google may depend on your ability to conduct an ongoing link blitz. Not to mention all the traffic well placed links can
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    deliver up.

    If this is so then why aren’t more pursuing links?

    Good question.

    Like most worthwhile things in life there’s a dirty little secret no one talks about when it comes to links. That is few detail the effort involved to manage an o
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    going link blitz.

    And I should know. I just did such a blitz and got 29 confirmed links out of 75 attempts.

    Granted any initial burst of links added to virginal links pages is a snap to manage. Find potential candidates using the method of
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    our choice, add their info to your links pages, solicit the link either by email or filling out a form on the potential partner’s site, sit back and wait to be showered with links. What’s the big deal?

    Well, each new linking attempt adds to t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e management overhead.

    Fail to manage your link blitz properly and sooner or later you’ll find you’re failing to get any links at all.

    Fail to get links and all too soon you’ll find your search engine rankings are headed south into oblivion r
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ther than upwards towards #1.

    The management process I use is simple. Still it takes effort or that dreaded four letter word - WORK. But it’s a necessary evil if you want to stay on top of your linking campaign.

    So here are 8 helpful tips.
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    === > Tip 1: Fill Her Up - Wisely

    While you need to keep the pipeline of linking candidates full it’s a good idea to avoid

    • Zeus links pages since many times they are chronically PR deficient often sporting PR 0. Suggesting banishment by
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    Google?

    • Framed sites since you can’t really tell the PR of the framed links page.

    • Links pages with more than 100 links. But for sure links pages bigger than 101K in size since Google won’t crawl pages bigger than that.

    === > Tip 2:
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    Keep on Keeping on

    For success in the long run it’s best to establish a regular solicitation routine you can maintain.

    Unless I’m on an all out blitz, I shoot to get out 5 link requests a day four days a week per site. With a 30%+ response ra
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e that gives me six or seven new links a week.

    HINT: Getting five requests out takes 15 minutes or less assuming you’ve done the prep work of finding potential link partners, their contact and linking info and have gotten up the reciproca
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    links on your links pages.

    Once you know your typical hit ratio this is something you can ultimately delegate to a virtual assistant.

    === > Tip 3: Like Santa Make a List

    It’s vital you maintain a master list of those approached. If you don’
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    after awhile you won’t know who you have solicited to trade links and who you haven’t. Which becomes a bigger problem the more link trading you attempt to do.

    HINT: I simply use a MS Word table. I drop the http://www from each URL. That w
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    y I can sort in alpha order and quickly see if I’ve contacted a given site or not.

    HINT: Depending on how many links I’m pursuing I create a file of linking activity either for the day or for the week per web site.

    === > Tip 4: The Devi
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    s in the Details

    Inside that file I like to list the specific page my link should appear on. Along with the partner's contact info. Plus the linking info I put up on my site. This makes it easier to verify a given link is up.

    === > Tip 5:
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    Date Stamp It

    I include an HTML comment with each link that tells me when I put it up. That way you know how long you’ve been link partners.

    === > Tip 6: Are You a Linkmate?

    Keep track of who lets you know they’ve linked up.

    In some nich
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    s next to none will do so. In others most will let you know they have. Just depends. But you want to know so you don’t go hunting theirs down in your final sweep before removing those who didn’t trade.

    === > Tip 7: Times Up

    Wait a reasonable
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    mount of time. Then remove those that didn’t reciprocate from your links pages. Pain in the neck? Yes. But vital if you want to keep your links pages clean and avoid rewarding those who couldn’t be bothered to link to you.

    HINT: I’ve found i
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    someone is going to link up they’ll usually do it sooner rather than later. Especially if you have an attractive linking opportunity (higher PR…fewer links per page…quality content) For me 10 days is reasonable.

    === > Tip 8: Stash fo
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    Later

    Don’t pitch that list of those who failed to link up. Just because they didn’t do so today doesn’t mean they won’t in the future. As your site grows and the PR improves you’ll want to re-approach them in 3-6 months. Having a list of
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ast candidates handy makes doing so easy.

    Apply these 8 tips and you too may end up in the link traders Hall of Fame. Or failing that at least you’ll have some to-die-for traffic not to mention lofty Google rankings.

    Copyright 2004 John Gergy


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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