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Advice Pool - Google AdWords Clobbers Affiliate Sellers
First, we must understand their point of view. Unlike some other search engines, Google is committed to providing the best quality search results possible. That is an admirable effort, and they are certainly no
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t setting out to do harm to their loyal advertisers who bring them millions in ad revenue each month.
However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as
However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a landing page.
Google's reasoning is this.
For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.
Here is an exa
Google's reasoning is this.
For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.
Here is an exa
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
mple.
Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermo
Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t USA. Another ad on the same page belonged to Dan himself.
From Google's viewpoint, and mine as well, that was not a quality search result.
Fortunately, or unfortunately, depending on how you look at it, tha
From Google's viewpoint, and mine as well, that was not a quality search result.
Fortunately, or unfortunately, depending on how you look at it, tha
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking wi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
l be displayed.
At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt
At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a severe blow to thousands of affiliates, their market exposure, and their potential for income.
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the exi
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the exi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ting ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Create a redire
2. - Create a redire
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ct page on your website that will feed to the seller's page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
may be regarded as somewhat sneaky or unethical.
3. - The best answer can be spelled out in just two words - Content Pages.
To clarify, a content page is just a simple webpage, hosted on your own website, tha
3. - The best answer can be spelled out in just two words - Content Pages.
To clarify, a content page is just a simple webpage, hosted on your own website, tha
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
presents a short (500 words or less) report relating to the product itself or to the related niche.
And of course, your affiliate link will be embedded into that content, rather than being used as a direct li
And of course, your affiliate link will be embedded into that content, rather than being used as a direct li
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nk in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.
Now, I'm a firm believer in content pages. They not only make your site
Now, I'm a firm believer in content pages. They not only make your site
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sal
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e and a loss when there happens to be a weak salesletter on the seller's website.
Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential custom
Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential custom
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rs several buying options to shop from.
Where Can You Get Content Pages?
It isn't as tough as it might sound. Here are two ways to go about it.
1 - Write the content yourself. Stick to the topic and use rele
Where Can You Get Content Pages?
It isn't as tough as it might sound. Here are two ways to go about it.
1 - Write the content yourself. Stick to the topic and use rele
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
vant keywords/keyphrases to tweak the reader's interest, and that of the search engines as well. A personalized review of the product usually works best, offering your own experience in using it, and your resul
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ing benefits. Then format the content as HTML, optimize the page for search engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign.
2 - Search for topic related pre-written
2 - Search for topic related pre-written
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
articles at sites like EzineArticles.com and place your affiliate link(s) in a short blurb before and after the article itself.
Be aware that the terms of us
Be aware that the terms of us
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on most public articles do not allow you to edit the body of the article itself, or to omit the author's resource box. Check to make sure you can effectively use the article and still abide by all terms of use
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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