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Advice Pool - Of Course Advertising Works
It works:
Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertis
Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertis
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ing campaign has produced!
It works because we live in an over informed society, and the agencies are working very hard to increase the quantity (but not quality) of clutter
It works
It works because we live in an over informed society, and the agencies are working very hard to increase the quantity (but not quality) of clutter
It works
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
because the customer has become immune to advertising, so Advertising Agencies are attempting to cut through the clutter with brilliant creative work.
Advertising works – especially no
Advertising works – especially no
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
w that it is moving onto the Internet!
Advertising works because advertising agencies pay scant attention (if any) to the actual process of communication, and concentrate heavily on cr
Advertising works because advertising agencies pay scant attention (if any) to the actual process of communication, and concentrate heavily on cr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
eativity and media buying.
Advertising works because the days are numbered for TV ads dominance…but they don't know what to replace it with!
Advertising works because the correct mode
Advertising works because the days are numbered for TV ads dominance…but they don't know what to replace it with!
Advertising works because the correct mode
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l of communication is totally ignored by the advertising industry whilst they cling onto the reach frequency model beloved by the advertising industry but which has no relevance to the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
actual process of communication.
Advertising works to waste your money. Study the annual expenditure of advertising in America, Britain, France, Germany, Spain, Japan and Australia. A
Advertising works to waste your money. Study the annual expenditure of advertising in America, Britain, France, Germany, Spain, Japan and Australia. A
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
pply the statement "50% of my advertising expenditure is wasted but I don't know which fifty percent" the costly ineffectiveness of advertising is huge, to say the least. Now factor in
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the fact that there has never been any true accountability.
Then consider that this wastefulness has been going on since the end of the Second World War, now that's wastefulness!
Adv
Then consider that this wastefulness has been going on since the end of the Second World War, now that's wastefulness!
Adv
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ertising is clinging to a world that existed ten years ago as if it were trying not to notice it’s vanished. Advertising has to modernise and change.
Its effectiveness will regenerat
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
itself because the information content of advertising is a fundamental necessity for the efficient conduct of a complex and free market place.
Instead of asking, “When are the good ti
Instead of asking, “When are the good ti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
mes coming back?” we should be applying ourselves to doing advertising in ways that are right for the time we live in.
Of course advertising works, it works very efficiently to kill of
Of course advertising works, it works very efficiently to kill of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
f any good idea that was not invented within their own agency. It is amazing when you consider the many excellent marketing ideas that have been available, however the promoters of such
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ideas eventually gave up selling to advertising agencies because all advertising agencies wanted was to get their clients onto television.
That it might not be the ideal medium was to
That it might not be the ideal medium was to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
tally ignored!
Of course advertising works, consider this: Despite all the evidence to the contrary, here’s what a current luminary of the advertising industry said recently
"The conv
Of course advertising works, consider this: Despite all the evidence to the contrary, here’s what a current luminary of the advertising industry said recently
"The conv
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
entional stuff won't ever go away," said Kate Bruges, the Marketing Director of J Walter Thompson.
"An awful lot of this unconventional stuff is the icing on the cake, that extra bit o
"An awful lot of this unconventional stuff is the icing on the cake, that extra bit o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
f media mileage. But it's never going to give you the cost-efficient mileage or get the message across consistently enough to a large enough number of people."
Another example of the u
Another example of the u
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sual Advertising Agency bull. They will not accept that there are better ways of communicating with consumers than ‘conventional stuff’.
It is also fascinating that she talks about cos
It is also fascinating that she talks about cos
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t-efficiency when she has no idea just how cost ‘ineffective’ her cost-efficient mileage really is! Just where is the evidence to support this cost-efficient mileage? What factual piece
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of research has been done to measure the cost effectiveness of the ‘conventional stuff’? And without such why are people like Kate allowed to get away with making such audacious claims
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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