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Advice Pool - The Truth About Free Information
Research tells us that the primary reason people come onto the Internet is to get information. And if you ask them, everyone will say "sure - I want it to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
be free information."
But let's think this through. From the early days of the World Wide Web information on the Internet was free. You could find million
But let's think this through. From the early days of the World Wide Web information on the Internet was free. You could find million
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
of articles, free reports, etc.
There were two reasons for all of these resources being free:
1. Early pioneers online could not figure out a viable way
There were two reasons for all of these resources being free:
1. Early pioneers online could not figure out a viable way
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to charge for it. 2. At the end of every free article or woven into a free ebook there were "offers" for a paid product or service.
As technology has adv
As technology has adv
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nced we've seen a growing number of free information resources - audios, teleseminars, videos. And at the end of each there is an offer. That's why I'm alw
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ys amazed when someone complains that "the information was good BUT they tried to sell me something at the end of the call."
Well of course they did! That
Well of course they did! That
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
's how they make their living. In fact, that's how all of us make our living. I would challenge you to find any profession that doesn't exist because of sa
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
es. From the friendly "call for a free 15- minute session" to the million dollar commercial on TV, no one works without a sale.
How does this apply to you
How does this apply to you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Online Success?
Time and again I see smart people with a good business idea shoot themselves in the foot because they won't attend a free teleseminar. "T
Time and again I see smart people with a good business idea shoot themselves in the foot because they won't attend a free teleseminar. "T
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hey're just doing it to sell me something," they whine. Well of course they are! But that doesn't mean they aren't giving you priceless information in the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eantime.
Only a fool would give you the gems of their business ideas and strategies without charge. What you need to beware of are those free teleseminars
Only a fool would give you the gems of their business ideas and strategies without charge. What you need to beware of are those free teleseminars
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that give you great information and ask nothing in return. Those are not savvy business people. Do you really want to follow their advice?
When you do hea
When you do hea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r the pitch, listen carefully. Successful business people spend as much time working on the way they present their offer as they do gathering the informati
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n they will present.
Listen for the lead in to the offer. Listen to the description. Take notes. See if they offer a reduced price for just this call. Not
Listen for the lead in to the offer. Listen to the description. Take notes. See if they offer a reduced price for just this call. Not
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ce whether or not they offer bonuses. If they do, what is the value of the bonuses and how many are offered? How do they create a sense of scarcity - with
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a time limit or a limited number of products or both?
There is an entire business woven around the ability to make a good sales pitch. And whether you sel
There is an entire business woven around the ability to make a good sales pitch. And whether you sel
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
something online or you have an offline business, learning to apply that sales ability is worth more than the time you spend on the call.
The idea is tha
The idea is tha
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
you are learning from all aspects of the call. From the introduction to the close, you should be taking notes.
So the next time you see "free teleseminar
So the next time you see "free teleseminar
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
" or "preview teleseminar" sign up. Not only will you get some great information, but you'll also be able to apply their sales techniques to your business.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Bonus: Want to hear more about the value of free information? Watch the video at http://www.techtamers.com/cmd.php?Ad=236869
Copyright 2006 Jeanette Cate
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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