Advice Pool - Internet and Businesses Online

Just the other day I was very pleasantly surprised when an old friend of mine from whom I haven’t heard since over a year called me. After the usual “how’s the weather over there?” talking I quickly found myself

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

engaged in an excited discussion about web design. After half an hour of conversation where we were talking about a lot of technical stuff I remembered how we started this conversation and BANG, it hit me. Why?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

My friend actually started this conversation by asking me about my work as an ecommerce and web marketing consultant! So how did we end up talking about web design and programming? Well, when I answered him he on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly picked out what he found important and what he could understand. And unfortunately the only thing he finds important is web design and programming!

Like myself my friend is a trained web designer and network

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dministrator and we both worked already for a bunch of people and companies creating websites and like me he recently started his own web design company. The only difference between us is that he still belongs to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the 90 percent of people who have no success on the web while I belong to the 10 percent who are earning big money. So how does it come that some people are so incredible successful, while others are not even ea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rning enough to pay their web host?

It’s all about the mindset.

Ask 90 percent of all so called web professionals what you have to do to build a successful web business and they will tell you all the same: It’s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

all about Web programming, web design and web programming again. Their eyes start sparkling when all this funny words start flushing out of their mouths and they tell you for hours all about the things you can d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with java and javascript, php, flash animations, perl, cgi and whatsoever.

To be true. I can understand their enthusiasm about all this fancy technical stuff because I really love it myself, but hey, I did not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ask about technical possibilities. No one answered my question yet. They just got excited by all that technical stuff. What I asked was:

How can I build a successful web business?

And the shocking truth is: The

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

answer is so simple that 90 percent of all the people don’t get it. It’s just one simple sentence:

Do not tell your customers what they need. Ask them.

That’s a simple formula. It’s easy and logical and everyo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne can try it. You will be amazed about the results.

Of course, in order to practically apply this formula it would need much deeper exploration, but that’s not necessary at the moment. Before we go into details

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

we have to understand the basics and the basic point here is that this mindset and ONLY this mindset is the key to a successful net marketing business.

If you don’t develop this mindset of putting your customers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

first you can be a complete laymen or the most sophisticated search engine optimisation expert, but you will NEVER succeed. If you want a successful marketing business you need happy customers and the only way t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o make them happy is by first understanding and then fulfilling their needs.

Like my friend, most of nowadays “web experts” focus on technical issues, programming and web design because THEY like it. But they do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n’t understand what their customers are looking for. Their customers aren’t looking for java, flash animations, changing images etc. They are looking for high quality information! I repeat: For…

…first class hig

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

quality information.

Therefore: Like in every other part of economy find out what people need. Do a great market research discover a suitable niche for yourself and focus on delivering high quality information

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to your interested visitors. And once they see that you understand their needs, they will build confidence in you and will be happy to buy your products, cause they know that your products are as great as the inf

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ormation you provide.

We all have the same possibilities. You have the same possibilities as I have and I have the same possibilities as my friend, but although the internet contains the same success potential f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or everyone not everyone uses it.

It’s your choice. You can choose, if you want to use it and be part of the 10 percent successful people or if you want to ignore it and stay in the gulch of failure.

You decide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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