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With the availability of state of the art technology and internet platfo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rm, product creation is caching waves. Creating a product requires creat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vity and attitude to build something which is useful for other. Three wa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ys to advance in product creation are

1. Leveraging value: While decidi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g on product creation, priority should be to come up with a product whic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h adds some value to the end user. Once you are able to deliver value to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the end user, he will be ready to pay for it. The product category may r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ange from e Books, software to video tutorials the only thing common in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll the categories should be that they should add some value to the end u

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ser.

2. Quality of the product: While making your product, give a lot o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

emphasis on quality because end user trusts you that whatever product y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou give run correctly and effectively. To ensure quality follow best pra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tices prevalent in the industry, be thorough with the testing methodolog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ies and give quality checks at every point.

3. Enhance Visibility: Havi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g a product is not sufficient making it visible is again a very importan

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t and daunting task. Make your product available at multiple locations o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the internet. Adopt effective marketing strategies to price and promote

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your product. Keep interacting with the end user to enhance existing p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oducts or come up with new ones. Use keywords in the website of your pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

duct so that there will be more people directed to your product creation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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