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I am sure that it will surprise some people to hear me say that Search Engine Optimization isn’t rocket science! Although it can feel complicated at times the aim is simply to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ensure that your website is presented in the way search engines like and ultimately that your visitors will like!

At the end of the day Search Engines always try to give use

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs whatever they can find that is relevant to their search. You need to appreciate that the majority of Search Engines don’t work by moving the good stuff towards the top. Wha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t they do instead is to try to push the bad stuff towards the bottom, and hope that what’s good will ‘float up’. It is a frequently repeated truth that Content is King and goo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d content which is well written and which is sprinkled with the appropriate keywords can get you good search engine rankings. This not only brings visitors to your site but al

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

so feeds the search engine spiders and crawlers. It is impossible to emphasise enough how well written and relevant content is key to good SEO.

One of the fast way to develop

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

good content is to generate a series of articles regarding your topic. These items are very powerful in the world of SEO because they provide your visitors with something to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

read and they allow you to feature in the Search Engine results for some key words that you normally wouldn’t. Let’s say you are managing a website for Genealogists. A well wr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

itten article about using a particular genealogy tool is more likely to generate a high position in the search results for “genealogy tools” than your home page. Therefore, if

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you write articles relevant to your subject but in more depth than you can put on your home page, you will find that you will benefit enormously.

Take a look at the sites th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t currently rank high on the search engines for your keywords or indeed for any keywords and you will generally find that they have simple designs with graphics that use minim

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al bandwidth, and they are generally easy to navigate. Simple, clean designs are what both search engine crawlers and search engine users like, as it lets them get the content

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they want without a lot of peripheral “fluff”. This is what you should be aiming to achieve with your website.

Of course some websites will be ranked highly in search engine

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, even though their designs make them difficult to read and navigate. If the content of a site is relevant to what people are searching for then that’s all that matters to a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

search engine. However, it’s preferable to have a site that is user friendly and easy to navigate if you want to encourage return visitors.

Let’s think about meta tags, keywo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rds, descriptions, and titles. These are all important elements, even if they are not what will make or break your site. Whilst important they are just one part of your strate

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

gy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o start off slowly, gradually adding things in as you learn.

If you have any questions and you don’t know where to go, then check out some of the forums on the subject. To do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

this you just need to go to your favourite search engine and do a search for ‘seo forum’. The people on these forums are generally more than happy to answer your questions, o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r direct you to someone who can answer your question if they can’t. Remember to be patient with yourself: learning something new takes time and effort, and SEO is no different

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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