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Advice Pool - Search Engine Secrets - Get Top Listings On Google and Yahoo!
Did you believe this? If your like me you've probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.
The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee t
The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hat you'll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.
So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage you'll do to your rankings. Search engines are
So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage you'll do to your rankings. Search engines are
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
etting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don't fall pray to the hype and false claims.
Here's the big Search Engine Secret
Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out... if anyone tries to tell you different or convince you otherw
Here's the big Search Engine Secret
Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out... if anyone tries to tell you different or convince you otherw
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
se - put away your check book and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more.
How to improve your chances in the search engines rankings:
*** Know your top keywords.. Use Yahoo's Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us&lang=en_US or Goggle's Sandbox https://adwords.google.com/select/main?cmd=Keywo
How to improve your chances in the search engines rankings:
*** Know your top keywords.. Use Yahoo's Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us&lang=en_US or Goggle's Sandbox https://adwords.google.com/select/main?cmd=Keywo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
dSandbox to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords - don't loose them... you will use these over and over and over again.
*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don't mean to use pages that are filled with nothing but keywords, use them in Real
*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don't mean to use pages that are filled with nothing but keywords, use them in Real
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.
*** Don't over use keywords or try to use to many on one s
*** Don't over use keywords or try to use to many on one s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ngle page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.
*** Get as many high value li
*** Get as many high value li
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nks as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google's Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r toolbar - http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site wi
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site wi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
h 100 pages of good quality content has much a better chance of being found than a site with only 10 pages.
*** Use Google XML Site Maps or find and company that will create one for you. http://www.google.com/webmasters/sitemaps/docs/en/about.html
*** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the
*** Use Google XML Site Maps or find and company that will create one for you. http://www.google.com/webmasters/sitemaps/docs/en/about.html
*** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ite map into separate pages.
*** Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.
*** Check for broken links and correct HTML.
*** If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware t
*** Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.
*** Check for broken links and correct HTML.
*** If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
at not every search engine spider crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don't use "&id=" as a parameter in your URLs, as Google does not include these pages.
*** Keep the links on a given page to a reasonable number (fewer than 100).
*** Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be
*** Keep the links on a given page to a reasonable number (fewer than 100).
*** Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rawled. Make sure it's current for your site so that you don't accidentally block the spiders from content you want included.
*** Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.
*** Revisit your keyword
*** Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.
*** Revisit your keyword
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
on a regular basis. There are a 1000's ways to search for the same thing, search patterns change from time to time. You'll want to keep up with those changes.
*** Submit your site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the "Natural Listings", yet they may not be easy to find. You can fin
*** Submit your site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the "Natural Listings", yet they may not be easy to find. You can fin
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d Google's ADD URL here http://www.google.com/addurl/?continue=/addurl
*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ http://www.dmoz.org/ is the Open Directory Project and is used to power thousands of other sites and directories - Inclusion in this directory gets you links in 1000's of other sites. DMOZ is also the directory Google uses. http://directory.google.com/
WHAT
*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ http://www.dmoz.org/ is the Open Directory Project and is used to power thousands of other sites and directories - Inclusion in this directory gets you links in 1000's of other sites. DMOZ is also the directory Google uses. http://directory.google.com/
WHAT
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
NOT TO DO.
-- Don't Use hidden text or links -- Don't Use doorway or gateway pages. -- Don't Use pages that redirect users to other places. -- Don't use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get caught. -- Don't use Flash content for important information. Flash is an application that is completely invisible to most sea
-- Don't Use hidden text or links -- Don't Use doorway or gateway pages. -- Don't Use pages that redirect users to other places. -- Don't use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get caught. -- Don't use Flash content for important information. Flash is an application that is completely invisible to most sea
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ch engines. Flash is good for animations and other page elements - not for an entire site unless you also have an html version.
-- Don't Use Misleading or overly repeated words
-- Don't Use Bait & Switch tactics... they don't work.
-- Don't Use Duplicate sites or pages
-- Stay away from Free For All or Link Farms schemes, as these will only hurt you.
There are many things that affect your r
There are many things that affect your r
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nkings then just the content on your pages, so DON'T obsess about being #1 - you may never get there no matter what you do. Your time is better spent operating your business in areas you have more control over.
Following the above guidelines will get you the best results your site will achieve. That's not to say that there is not more you can do - but these are the main items that will effect your
Following the above guidelines will get you the best results your site will achieve. That's not to say that there is not more you can do - but these are the main items that will effect your
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ankings in the SERP's (Search Engine Result Pages). The internet a huge place and technology changes all the time - so do the search engines - a site that is #1 today might be #1001 tomorrow.
You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization & Search Engine Marketing), however beware, there are many that will separate you from your
You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization & Search Engine Marketing), however beware, there are many that will separate you from your
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
money quickly and leave you with little to no results. We suggest you take some advice from Google concerning selecting an SEO firm for your company. http://www.google.com/intl/en/webmasters/seo.html
Above all else - remember this - There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely
Above all else - remember this - There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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