Advice Pool - Internet and Businesses Online

World Wide Web searches are of two kinds: web directories and search engines. Web directories are extensive catalogues of web addresses that are indexed by subject and relevance.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Experts review the sites, categorize them, and organize the information.

Searches can be made by category or keywords. And, vast numbers of websites can be sorted through to loca

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e what is required. Sites are included either by submission by the owner or by the directory’s editors when they come across sites.

Web directories are mainly of two kinds:

• Ge

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eral directories that are automated indexes of pages not vetted by any reviewer or editor. They are a compilation of web sites and internet documents classified under different ca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

egories or subject indexes. Each listing carries a brief summary of the content contained within. Examples of popular general directories are: Google, and Excite.

• Selected dir

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ctories contain web sites and pages that have been vetted. These are of a certain quality and standard. These directories also provide links to other sites and documents pertainin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to a particular subject or theme. They lead you to links that provide authoritative material written by experts in each field. Examples are: Librarians Index to the Internet, Abo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t.com, Virtual Library, and more.

Internet browsers can type queries into the directory and the directory will look for matches. Alternately, a searcher can view the indexed cate

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ories of the directory. Major categories would include: education, computers, business, sports, family, entertainment, arts, and so on. Within each category are subcategories that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pertain to different aspects of the main category.

Links in directories are free, paid, or free but need a reciprocal link. Links are provided on pages with similar or relevant c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ntent. Most beneficial are high traffic directories that have numerous web sites listed under each category and sub category.

Characteristics of a quality directory are: numerous

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

quality web sites are present in each category; there are editors who vet sites submitted; large number of pages in MSN, Google, as well as Yahoo; has a low Alexa rating; has a pa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e ranker on pages; and pages are present in DMOZ and Yahoo directories.

The Alexa rating is calculated by the number of visitors to the site. While PageRank is a rating system of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

1-10 for web pages devised by Google.

Submitting a web site to a directory will: increase click through traffic; have the site indexed by search engines; get higher rankings for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

argeted keywords; and get the site indexed by spiders.

Advantages of directories are:

• Substantial staying power.

• Marketing avenues.

• Exponential growth and popularity.

T

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be accepted by a directory one must ensure that your site:

• Content is comprehensive, unique, and plenty. Be sure to add new content regularly.

• Is stable at all times and qu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ck to load. There should be no broken links.

• Works with multiple browsers as also with the most recent versions. Test your site accessibility with different browsers.

• Is pla

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed in the most appropriate or applicable category. Be sure it is distinct from other competitors. It should add value to the directory.

• Submission details comply with directory

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

guidelines.

Choose a search engine friendly directory rather than one with outlinks.

Directories must be selected with care. Due consideration must be given to one-time as well

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s recurring costs. The pros and cons of being a part of a directory should be studied before any steps are taken. Understand completely the world of web directories and their uses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.advicepool.org.ua/article/80266/advicepool-Workings-of-a-Directory.html">Workings of a Directory</a>

BB link (for phorums):
[url=http://www.advicepool.org.ua/article/80266/advicepool-Workings-of-a-Directory.html]Workings of a Directory[/url]

You can have the best products, the plushest offices, the best location, but unless you are a 'customer focused' business, all of this counts for nothing, you will never really hit the heights you deserve. So what can you do to build a business which focuses outwardly on the customer, and not inwardly on the business?

We all know that faraway hills are green, but where do we find that elusive greenest grass?...Read on

When it comes to marketing, gatekeepers have the power to give you instant access to a large community of your ideal clients. And not only do you get their implied endorsement, it usually doesn't cost you anything. Here are 3 steps to help you successfully use this valuable marketing technique.

Tags

Links

Advice Pool - Workings of a Directory

Related Articles: