Advice Pool - Internet and Businesses Online

What does your web site say about your business? The reality today is that your web site represents your entire com

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pany, and visitors make judgments about your business based on their impression of your web site. Often, businesses

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

focus on creating a professional image, which of course is vitally important for making a good first impression. B

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut what is often overlooked is the value of web site usability, which can be even more important to your online suc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ess.

We’ve all seen web sites that look great, but the important information is buried, unclear, or just plain mis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sing. Most users will spend a few minutes attempting to find what they are looking for, but then abandon the site t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o find another that is easier to use. Making sure your site is usable is like a gift to your visitors that pays bac

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rewards in customer satisfaction and a positive user experience. If visitors like your site and find it easy to us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e, they will come back.

When designing or re-designing your company web site, visitor satisfaction should be the g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uiding principle. A good, consistent navigation system is essential for any web site, especially sites with a lot o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pages. Use a common menu system on all pages and include drop-downs or sub-categories if necessary. Make sure your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

visitors can get to any page on your site, yet find their way back “home” easily. Keep your navigation design to o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nly two or three levels deep, and always include a site map. The end result will be visitors who can find their way

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

around your web site and get to the information they need quickly and easily.

Sometimes, businesses find they hav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

differing goals for their web sites, depending on which department you talk to. Goals range from “make the investo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rs happy” to “meet the deadline no matter what” and everything in between. Although these are things you probably h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ave to consider, keep the goal focused on the user experience and it will pay off in the end.

Paying attention to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our web site’s usability adds enormous value. The advantages to a web site development process that incorporates us

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ability standards results in fewer problems or “bugs,” and increases customer satisfaction when your site goes live

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. It all comes down to the end-user experience, the ultimate test for a successful, useful, and profitable web site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Well are you? When a potential customer looks through the Yellow Pages, they are looking for someone to help them with something pretty specific (i.e. plumbing, auto repair, attorney, etc...). This is about the most targeted prospect you are going to get in your marketing efforts...yet I can tell you that you are missing out on about three to four times the potential that your Yellow Pages ad will deliver!

Done properly, public relations can bring attention to the good work a company does on a regular basis. As an overview, here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company.

The following quiz will help you understand and improve the Team Building atmosphere that exists within your organization.

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