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Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ose of us trained in the commercial art/graphic design field don’t always share. Here’s a short list of elements of graphic design that you can use today.

Color

This

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is the first and most important. Color is everything. It’s why we buy HDTV sets to get better color. You want to consider your product first. Is there a color that fi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s the item? Are you selling beach items, chose a sand color. Are you selling electronics, chose a metallic color. Next make sure the color is eye-catching but possible

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to look at. If you can’t stare at the color for at least the minimum amount of time that you’d want your customer’s attention, then don’t use it.

Line

And I don’t m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an “a line” I mean the line of the elements in your project. Stand back and squint at your creation. Notice the line of the text and the images. Where are the lines mo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ving? They should all direct your customer’s attention from the top of your page to the bottom in a seamless movement. If you notice an out of place line the directs y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our eyes back to the top of the page or stops it all together then you need to rearrange a few items.

Form

Related to line. Squint again and notice the text as a blo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k, or rectangular form, instead of individual lines. Notice the images or art as shapes. And notice the entire piece as a form. All of the forms should flow from one t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o another. Each form should direct your eye to the next form on the page from top to bottom, again in a seamless flowing line.

Movement

I’ve already touched on this

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut this is very important. You want your customer to start at the top left corner and end in the bottom right corner. The traditional form of movement is a “Z” meaning

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the eye should start in the top left, go to the top right, make a diagonal to the bottom left, and end up in the bottom right. This form is ideal for advertizing and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

web pages with a lot of graphics or images. The exception would be a page with all text, where you would want the reader’s eye to move left to right on each line.

Spa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e (Negative space)

We all pay attention to the amount of space that we use on our projects. What about the space that you don’t use? Do you notice that? Well it’s jus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t as important. Stand back and squint again. Notice the percentage of items filling up your project, what is the percentage of negative, unused space? While you want t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

make the most of your space available, you don’t want all of it used up either. Using too much makes an ad look busy too little it looks empty. An appropriate percent

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

age can be anywhere from 60% to 80% used space and 40% to 20% negative or unused space. Keep your percentages in that range and you’ll have a nicely balanced ad, web p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

age, or project.

Texture

This is becoming important again with web design. All of the really cool and interesting textures that you can use for anything from backgro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nds to text is amazing. Remember one thing that a texture carries almost as much weight to the eye as a photo. Just as you would not place a lot of photos on your page

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

don’t use too many textures. Also watch your placement of these they can pull the eye away from where you want it to move.

Remember one thing, when it doubt simplify

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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